DMNews Digital Insider: Measurement options make Facebook a marketing win

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March 16, 2010 Check out DMNews on your smartphone ADVERTISEMENT Live Webinar: 10 Trends That Will Make or Break Your Email ROI in 2010 Thursday, March 25 | 2:00 p.m. ET/11:00 a.m. PT Learn the latest trends in email marketing for the coming year and how to leverage those trends to drive revenue for 2010 – and pull ahead of the competition. Register today to attend this free, live Webinar! Inside Digital Measurement options make Facebook a marketing win Ira Teinowitz As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.   Latest News LL Bean debuts e-commerce site, catalog for spring collection Dianna Dilworth LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring 2010 "signature" line. The retailer also introduced an e-commerce portal and catalog for the collection on the same day.   Staples kicks off b-to-b site Frank Washkuch Staples launched a business-to-business e-commerce Web site, staplesadvantage.com, on March 11. The company's goal is to meet corporate demands for supplier consolidation and reduced procurement costs. Managed by the company's business-to-business division, Staples Advantage, the site also features the offerings of its five recently announced business-to-business segments.   Direct mail loses ground to digital post-recovery Mary Elizabeth Hurn Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.   HP to launch 'Let's do amazing' campaign Kevin McKeefery HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.   Diesel taps Iced for social media marketing Dianna Dilworth Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.   Opinion Measuring ROI for Web Experience Management Elaine Chen, director of marketing, FatWire The Web is a primary channel for driving sales, customer loyalty, and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers. To ensure your company achieves its business goals online, however, it's important to determine the potential Return on Investment (ROI) when planning WEM projects.   The DMNews Essential Guide to Search Engine Marketing Use new ideas in link-building strategy for your SEO effort Jodie Barr, president, OrderStorm.com The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less. Search engines look at the quality and relevance of links that point to your Web site rather than the number of inbound links. A high-quality link comes from a page that already has a high rank.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

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