DMNews: LL Bean debuts e-commerce site, catalog; NYT takes on WSJ in b-to-b campaign

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March 16, 2010 Check out DMNews on your smartphone Today's News LL Bean debuts e-commerce site, catalog for spring collection Dianna Dilworth LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring 2010 "signature" line. The retailer also introduced an e-commerce portal and catalog for the collection on the same day.   New York Times takes on Journal in business-to-business campaign Nathan Golia 'The New York Times' launched a business-to-business campaign on March 15 to promote its reach among women, professionals and art enthusiasts in the New York market compared to the rival 'Wall Street Journal.'   Postal Service to experiment with PO box strategy Frank Washkuch The US Postal Service, which revealed its 10-year plan to return to financial stability this month, will seek permission to change the classification of some consumer post office boxes. The move, which requires approval from the Postal Regulatory Commission, would free the USPS from pricing the boxes based on the rate of inflation.   CytoSport video effort targets students during spring break Dianna Dilworth CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.   Phillips-Van Heusen to acquire Tommy Hilfiger brand Kevin McKeefery Phillips-Van Heusen Corporation has agreed to acquire the Tommy Hilfiger brand from private equity firm Apax Partners for $3 billion. Funds advised by Apax have controlled the brand since May 2006. PVH will pay $2.2 billion in cash and $800 million in stock for the fashion brand. The deal is expected to close during this year's second quarter.   From the print edition Infogroup sale ends public era Mary Elizabeth Hurn CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm. The acquisition, expected to close this summer, will result in Infogroup becoming a private company.   Measurement options make Facebook a marketing win Ira Teinowitz As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Home and Auto Online Auction Members New list — Home and Auto Online Auction Members — Net60 — This file contains consumers online car auction and home foreclosure members who signed up on Bargain.com.   Netizen Life Canadian — Sweepstakes & Contest Responders New list — Netizen Life Canadian — Sweepstakes & Contest Responders — Lighthouse List — This file contains online sweepstakes entrants, game players and contest responders who have responded to multiple online and direct mail offers.   Equestrian Singles.com New list — Equestrian Singles.com — Midwest Direct Marketing — This file contains members of EquestrianSingles.com, an online community for horse lovers. They join this social network to learn about upcoming events, trail rides, horse talk, friendships or romance.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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