Huntington Bancshares has named Arnold Worldwide lead marketing agency for its flagship brand and its Huntington National chain of retail banks. Terms of the deal, which closed the first week of March, were not disclosed.
AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying.
Vinod Gupta, the founder and former chairman and CEO of recently sold database company Infogroup, has agreed to pay more than $7.4 million to settle Securities and Exchange Commission charges. The SEC alleged that Gupta fraudulently used almost $9.5 million in corporate funds for personal expenses, such as personal jet travel, a yacht, private club memberships and automobiles from 2003 to 2007.
The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.
Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.
Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.
DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.
New list — Paradise Vacations and Donators — Macromark — This file contains customers that travel a minimum of once a year and donate to various charities. They have, in most cases, paid by credit card when buying their tickets, and have proven that they enjoy donating to charitable causes. The file is 65% female.
New list — Families with Homeschooling Interest Postal and Email Addresses — Tri-Media Marketing — This file contains conservative Christian families with interest in homeschooling and wholesome family values.
New list — Woodshop News — Direct Media Millard — This file contains subscribers who read Woodshop News content about woodworking equipment, tools, materials, supplies and industry news.
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