Live today: DMNews/Cardlytics webcast on targeting

Transform your targeting: Critical steps to success Date: Live today Time: 1:00 p.m. ET/10:00 a.m. PT Cost: Free to register and attend Click here to register today   The success or failure of direct marketing strategies begins with accurately identifying the most profitable consumer segments to target. The Cambridge Group’s Demand Landscape approach to segmentation has been a catalyst that transforms disappointing direct marketing efforts into growth drivers for retailers, financial services firms and consumer packaged goods companies. The Demand Landscape and other direct marketing critical factors for success will be detailed in this informative webcast, including a Fortune 100 multi-channel retailer case study. Featured speakers Jason Green, Principal, The Cambridge Group Lynne Laube, President, Cardlytics Moderator Rose Gordon, Senior Editor, DMNews Sponsored by Follow the conversation on Twitter on June 23: use #dmnewswebcast Questions? Please contact Eva Chan at eva.chan@dmnews.com

---

To be removed from future messages from DMNews, please use this link:
http://haymarketcomm.net/o/?ZXD=113.68436601.68436601

Haymarket Media Inc., 114 W. 26th St., New York, NY 10001

DMNews: Shuman Produce kicks off sweepstakes for "Produce for Kids" effort

Please click here to view this message in your browser.

June 23, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Shuman Produce kicks off sweepstakes for 'Produce for Kids' effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   AOL, Mediabrands partner on retail marketing initiative Shahnaz Mahmud AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.   AT&T hires Mandel as marketing innovation VP Shahnaz Mahmud AT&T hired Maria Mandel as VP of media and marketing innovation in its advanced ad solutions group, effective June 17.   Adrea Rubin releases ActivityTracker data file to market Adrea Rubin Management has released the ActivityTracker Telemarketing Masterfile to the market.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Today's lists and databases Senior Hispanic / Latino Voters Senior Hispanic / Latino Voters - This file contains Hispanic and Latino voters in every state of the union. These age 50+ Hispanic and Latino voters keep tabs of the world around them both locally and internationally - AmeriList   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

Please click here to view this message in your browser.

June 23, 2010 Check out DMNews on your smartphone Advertisement Industry White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: E-mail measurement should be standardized Dianna Dilworth E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.   News Video provides a richer experience in e-mail Dianna Dilworth Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's user experience is centered on live streaming coverage of the games, so for last year's Championship games, the media company decided to merge the two by adding video to e-mail.   Motorola launches integrated campaign to promote ES400 phone Dianna Dilworth Motorola's Enterprise Mobility Solutions division is launching a digital campaign this week to promote the release of the ES400 phone. Interactive agency Designkitchen worked on the digital execution, while Creativ & Company produced the offline work.   Shuman produce kicks off sweepstakes for "Produce for Kids" effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   E-mail marketing stretches nonprofit Chuck Hester, communications director, iContact In this era of stretched budgets and lack of resources, it can be difficult for businesses to effectively stay in touch with their constituents. Those in the nonprofit arena arguably have a greater burden since they dealt with these challenges before the economic downturn.   Opinion The secrets of global e-mail deliverability Bertrand Van Overschelde, regional manager, North America, Emailvision As an online marketer you know that business have no boundaries and you need to reach customers around the globe. Developing economies in Asia, Eastern Europe and South America are growing at a faster pace and provide interesting opportunities to grow your business.   Lists and Databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Social auditing takes your e-mail program beyond the inbox By Lori Connolly, director of research and analytics at Merkle While many marketers are currently experimenting in the social networking space, most don't have a strategic plan for media integration or measurement. However, social networking offers an opportunity for marketers to better target, reach and understand their subscriber base.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.