Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.
AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.
More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.
A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.
Senior Hispanic / Latino Voters - This file contains Hispanic and Latino voters in every state of the union. These age 50+ Hispanic and Latino voters keep tabs of the world around them both locally and internationally - AmeriList
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