The success or failure of direct marketing strategies begins with accurately identifying the most profitable consumer segments to target. The Cambridge Group’s Demand Landscape approach to segmentation has been a catalyst that transforms disappointing direct marketing efforts into growth drivers for retailers, financial services firms and consumer packaged goods companies. The Demand Landscape and other direct marketing critical factors for success will be detailed in this informative webcast, including a Fortune 100 multi-channel retailer case study.
Featured speakers
Jason Green, Principal, The Cambridge Group
Lynne Laube, President, Cardlytics
Moderator
Rose Gordon, Senior Editor, DMNews
Sponsored by
Follow the conversation on Twitter on June 23: use #dmnewswebcast
Questions? Please contact Eva Chan at eva.chan@dmnews.com
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