DMNews: Canon broadens loyalty program, CA hires Digitas

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April 12, 2010 Check out DMNews on your smartphone Today's News Canon extends loyalty program to video customers Nathan Golia Imaging equipment manufacturer Canon USA expanded its Professional Services loyalty program to video customers, as of April 9. The program, created internally, was previously only available to still photography customers.   CA picks Digitas after review Frank Washkuch IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.   MasterCard launches e-commerce site for cardholders Nathan Golia Financial services giant MasterCard has partnered with e-commerce company NextJump to create the MasterCard Marketplace, an e-commerce site featuring discounts for MasterCard members.   Postal Service to test home delivery product sampling program in May Frank Washkuch The US Postal Service will test a home delivery product sampling program next month to determine if the service could be a revenue source for the financially strapped organization.   Apple unveils iAd mobile advertising platform Matt Williams, Brand Republic Apple has revealed details of its iAd mobile advertising platform, which, the company claims, will allow advertisers to "combine the emotion of TV with the interactivity of the Web." The Cupertino, CA-based company is targeting delivery of 1 billion ad impressions a day.   Colonial Life works with Maximizer on CRM Nathan Golia Maximizer Software will release version 11 of its CRM software on April 14. Client Colonial Life, a South Carolina-based insurance company, has used the platform since late last month.   From the print edition How will recent legislation affect the hiring landscape for small to midsize DM firms? Jerry Bernhart, principal, Bernhart Associates Executive Search A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore Employment Act, or HIRE, will help smaller employers in particular, and there are thousands of those in digital and direct marketing.   Toolbox: Search, e-mail, telemarketing, direct mail Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.   Today's lists and databases U.S.A. Interstate Industrial Supply Business Mailing List New list — U.S.A. Interstate Industrial Supply Business Mailing List — Acton International Ltd. — This list contains decision makers and others who influence the purchasing decisions of business-related products and services   Meredith DRTV Product Buyers New list — Meredith DRTV Product Buyers — ALC — This file contains Meredith subscribers who have purchased products sold through DRTV.   Skin Inc. New list — Skin Inc. — AllMedia — This file contains subscribers to Skin Inc., a magazine for day spa, medical spa and wellness professionals. Readex Research indicates that 51% of its recipients are not found on any other industry publication list.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey

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