DMNews: Puma runs with a local crowd

August 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Puma runs with a local crowd Chantal Todé In the latest twist on marketing campaigns designed to corral and showcase customer and/or employee pearls of wisdom, Puma has launched a new effort that puts its stores' roles in their local communities at the center.   MySpace taps Wenda Harris Millard for sales overhaul Carol Krol Ailing social media site MySpace hired Media Link, a media and entertainment consulting company, to overhaul its advertising and sales strategy. The deal, first reported in The Wall St. Journal, (the paper and the social site are both owned by News Corp.) calls for Media Link's president Wenda Harris Millard to manage MySpace's day-to-day sales organization on an interim basis, according to an internal memo from Owen Van Natta, CEO of the social site.   Women's Health SA launch backed by multichannel push Cara Wood The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.   Blockbuster partners with Motorola Dianna Dilworth Blockbuster has partnered with Motorola to distribute movies on select Motorola handsets. The new partnership follows Blockbuster's strategy to compete with Netflix and move more into the digital realm.   Spanish-speaking donors list from Specialists Specialists Marketing Services has been awarded exclusive list management of the St. Lawrence Seminary - Spanish Speaking Donors list. The file contains Spanish-speaking donors to St. Lawrence Seminary, a Roman Catholic prep school for young men who are interested in a life in the Catholic Church. Average donation is $10.   From the Print Edition VDP's evolution leads to many new options Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.   Nailed It: Tolithia Kornweibel, director of online marketing, Esurance Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.   Web Weekly Dos and Don'ts of Online Fundraising Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.   more » Today's lists and databases All Tuned Up and Ready to Roll New list — All Tuned Up and Ready to Roll — Media Source Solutions — This file contains auto owners. It is 70% male; average income of the file is $45,000.   Bookspan Scientific American Book Club Ride-A-Long New insert program — Bookspan Scientific American Book Club Ride-A-Long — Singer Direct — Inserts will ride along with mailings to active Scientific American Book Club members. These well-educated, mostly male readers are mostly professionals, students and lay readers with a scholarly interest in the sciences.   ECN Research Registrants New e-mail list — ECN Research Registrants — Atrinsic — This file contains e-mail responders who have signed up at ECN Research to voice their opinion about the products and services they use every day.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
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