DMNews' SearchBuzz: Push and pull for positive results

November 11, 2008 Latest developments in search marketing, from the editors of DMNews: Advertisement Feature Push and pull for positive results Sara Holoubek November 10, 2008 "So how is your company shifting, or even taking advantage of the current economy?" Amy Deveau asked the table of the Professional Insurance Marketing Association (PIMA) MarkeTTech attendees.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Agency.com sues iCrossing for $19.5M Mary Elizabeth Hurn November 10, 2008 Omnicom's Agency.com has filed a $19.5 million lawsuit against digital advertising and search agency iCrossing claiming it cinched several of Agency.com's key clients and top executives when CEO Donald Scales left Agency.com for iCrossing. The suit, filed in state court in Dallas, TX, alleges that the departure of executives and loss of clients dating back to 2006 ultimately led to the closing of Agency.com's Dallas office, specifically through breach of contract, tortuous interference and conspiring to misappropriate proprietary information and trade secrets.   Google pulls out of proposed Yahoo agreement Lauren Bell November 06, 2008 Google has pulled out of its proposed advertising services agreement with Yahoo, which would have enabled Yahoo to use Google-provided ads on its Web sites and partner sites.   Search offers help for retailers looking for a holiday booster Mary Elizabeth Hurn November 10, 2008 With the holiday season approaching, consumers are flocking to retail locations — and now, more than ever, online — to find gifts. This time of year is especially important for search marketers looking to connect online shoppers to their clients.   Google G1 expands the playing field for mobile marketers Dianna Dilworth November 06, 2008 Late last month, the long-awaited Google Android G1 phone went on sale. T-Mobile is selling the phones, and Motorola is running the Google software on its devices — it also has plans for its own social networking phone.   Election highlights Ad:tech State of the Industry panel Mary Elizabeth Hurn November 04, 2008 This morning's State of the Industry panel at Ad:tech New York shed some light on how publishers, agencies and their clients see the digital advertising space today.   Column Driving keyword strategy based on post-click Justin Talerico, CEO, ion interactive November 10, 2008 Search engine marketing comes in two basic sizes: small and large. More accurately, SEM can be characterized as "shotgun" or "surgical." Generally, when you outsource your SEM, you get the shotgun approach; and when you take it in-house, you move toward the surgical.   The DMNews Essential Guide to Search Engine Marketing SEM turns the media world upside down Sean McMahon, president and CEO, EngineWorks November 10, 2008 Search engine marketing can do something that no other advertising medium can do — that is, turn the media world upside down. Since the dawn of advertising, companies have spent untold fortunes on the creation of their marketing mix.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: DHL to slash 9,500 US jobs

November 11, 2008 Advertisement Just Released: The Power of Direct Marketing, 2008-2009 Edition Get top-line comprehensive analyses and forecasts on the impact of direct marketing across all industries and sectors of the economy. A challenging economy calls for: - Current year data - Next-year forecasts - Five-year forecasts - Historical context going back one year and five years These relevant DM statistics to keep you going as times get tougher. Plus receive a 10% off when you order through November 18th. (Use discount code DMSMART4) Today's News DHL to slash 9,500 US jobs Nancy Kearney November 10, 2008 In order to meet its financial goals, Deutsche Post World Net, parent company of DHL Express, today said it will discontinue its US-only air and ground services, resulting in the loss of 9,500 jobs. The move will allow the U.S. Express business to cut its operating costs from $5.4 billion to under $1 billion - a drop of more than 80%.   Circuit City files for bankruptcy protection Chantal Todé November 10, 2008 Circuit City Stores Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Eastern District of Virginia, and has eliminated 700 corporate, regional and district support positions.   Scripps Co. builds online amidst cutbacks Lauren Bell November 10, 2008 The E.W. Scripps Co., publisher of Denver's Rocky Mountain News and other local newspapers, is strengthening its online focus after seeing revenues decline in the third quarter. The company, which also operates 10 television stations, reported a 9% revenue decrease between Q3 2007 and Q3 2008, thanks, in part, to soft ad sales.   T-Mobile makes a billion-impression buy on Platform-A Dianna Dilworth November 10, 2008 T-Mobile USA has partnered with AOL's Platform-A to create a new Web advertising campaign promoting the new Google Android phone today and tomorrow.   Organic product buyers list available November 10, 2008 ETargetMedia.com has introduced the Organic Lifestyle and Natural Product Buyers list to the market.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Kodak's moment Pamela Oldham November 07, 2008 Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.   New media hot Ad:tech topic Dianna Dilworth, Mary Elizabeth Hurn November 10, 2008 Last week advertisers and technology experts alike descended on New York to talk about the latest and greatest in advertising and technology. A key theme of the show was consumers' shifting media consumption models.   Today's lists and databases Electronic Gaming Monthly November 11, 2008 New List - Electronic Gaming Monthly - Worldata - Description: This file contains subscrib­ers to Electronic Gaming Monthly maga­zine, the largest multiplatform videogame magazine.   Contemporary Catalog Buyers: Jewelry Buyers November 11, 2008 New List - Contemporary Catalog Buyers: Jewelry Buyers - Aggressive List Management - Description: This file contains individu­als who purchased jewelry from catalogs online and offline.   MGI USA Fund Industry & Institutional Database November 11, 2008 New List - MGI USA Fund Industry & Institutional Database - Ginsburg Global - Description: This file contains financial executives from MGI, an international semi­nar, conference and information source.   Accredited Investors — High Portfolio Value November 11, 2008 New Selects - Accredited Investors — High Portfolio Value - Infinite Media - Description: This file contains wealthy investors with an interest in various investment vehicles.   Classifieds Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: How can online retailers increase conversion rates for the holiday season...and beyond? Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.