"So how is your company shifting, or even taking advantage of the current economy?" Amy Deveau asked the table of the Professional Insurance Marketing Association (PIMA) MarkeTTech attendees.
Omnicom's Agency.com has filed a $19.5 million lawsuit against digital advertising and search agency iCrossing claiming it cinched several of Agency.com's key clients and top executives when CEO Donald Scales left Agency.com for iCrossing. The suit, filed in state court in Dallas, TX, alleges that the departure of executives and loss of clients dating back to 2006 ultimately led to the closing of Agency.com's Dallas office, specifically through breach of contract, tortuous interference and conspiring to misappropriate proprietary information and trade secrets.
Google has pulled out of its proposed advertising services agreement with Yahoo, which would have enabled Yahoo to use Google-provided ads on its Web sites and partner sites.
With the holiday season approaching, consumers are flocking to retail locations — and now, more than ever, online — to find gifts. This time of year is especially important for search marketers looking to connect online shoppers to their clients.
Late last month, the long-awaited Google Android G1 phone went on sale. T-Mobile is selling the phones, and Motorola is running the Google software on its devices — it also has plans for its own social networking phone.
This morning's State of the Industry panel at Ad:tech New York shed some light on how publishers, agencies and their clients see the digital advertising space today.
Justin Talerico, CEO, ion interactive November 10, 2008
Search engine marketing comes in two basic sizes: small and large. More accurately, SEM can be characterized as "shotgun" or "surgical." Generally, when you outsource your SEM, you get the shotgun approach; and when you take it in-house, you move toward the surgical.
The DMNews Essential Guide to Search Engine Marketing
Sean McMahon, president and CEO, EngineWorks November 10, 2008
Search engine marketing can do something that no other advertising medium can do — that is, turn the media world upside down. Since the dawn of advertising, companies have spent untold fortunes on the creation of their marketing mix.
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