DMNews: VW selects Draftfcb for CRM; new CEOs at Euro, Arnold

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February 18, 2010 Check out DMNews on your smartphone Today's News Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Havas' Euro RSCG, Arnold name CEOs Kevin McKeefery Havas Worldwide agencies Arnold and Euro RSCG both named new CEOs on February 17. Pete Zillig, former president of global brands for Euro RSCG Worldwide, was named co-CEO of Euro RSCG New York. He will replace Andrew Benett, who was named global CEO of sister agency Arnold.   Levy vows to grow Publicis' digital share amid revenue drop Dianna Dilworth Holding company Publicis Groupe reported $6.1 billion in revenue for 2009, representing a 6.5% drop from the year before. However, Maurice Levy, CEO of Publicis, said on a conference call that his company is not backing down from its digital growth goals.   Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Privacy group files FTC complaint about Google Buzz Dianna Dilworth The Electronic Privacy Information Center (EPIC), a consumer privacy advocacy group, has filed a complaint with the Federal Trade Commission about Google Buzz.   Schwedelson named Worldata president, CEO Nathan Golia Worldata has named longtime corporate VP Jay Schwedelson its president and CEO. The 15-year Worldata veteran will oversee the company's strategic direction, operations and new business development.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   From the print edition Showcasing creative solutions Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases Colon Cleansing Trials Just Pay S&H New list — Colon Cleansing Trials Just Pay S&H — Dart Data — This file contains consumers who accepted a 14-day trial of a colon-cleansing product they found online. The file is 65% female; average income is $40,000.   Christian Magazine Subscribers List New list — Christian Magazine Subscribers List — Tri-Media Marketing — This file contains subscribers to Discipleship Journal and Pray magazines.   China—Online Affluent Consumers Email List New e-mail list — China—Online Affluent Consumers Email List — Acton International Ltd. — This list contains high-income adults in China who are active online consumers. It is sourced from permission-based Web sites and strategic partnerships.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Asthma nonprofit launches awareness, treatment PSA during Olympics

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February 18, 2010 Check out DMNews on your smartphone Advertisement Customer Centricity May 3-5, 2010 Columbia University Campus, New York City Learn how to move from product centricity to customer centricity to create sustained value and a competitive advantage. Please click here to learn more. News Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn February 17, 2010 The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn February 17, 2010 Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Rogers Communications taps Rosetta as direct AOR Kevin McKeefery February 16, 2010 Toronto-based Rogers Communications has named Rosetta its interactive and direct marketing agency of record after a review.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch February 17, 2010 Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   Olympic efforts carry direct torch February 15, 2010 Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.   Sara Lee grows awareness of eco-wheat using social Dianna Dilworth February 15, 2010 Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.   Column Put some skin in the one-to-one game Andy Cutler, chief strategy officer, Mercury After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.