DMNews: VW selects Draftfcb for CRM; new CEOs at Euro, Arnold

Please click here to view this message in your browser.

February 18, 2010 Check out DMNews on your smartphone Today's News Volkswagen names Draftfcb its CRM AOR Mary Elizabeth Hurn Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.   Havas' Euro RSCG, Arnold name CEOs Kevin McKeefery Havas Worldwide agencies Arnold and Euro RSCG both named new CEOs on February 17. Pete Zillig, former president of global brands for Euro RSCG Worldwide, was named co-CEO of Euro RSCG New York. He will replace Andrew Benett, who was named global CEO of sister agency Arnold.   Levy vows to grow Publicis' digital share amid revenue drop Dianna Dilworth Holding company Publicis Groupe reported $6.1 billion in revenue for 2009, representing a 6.5% drop from the year before. However, Maurice Levy, CEO of Publicis, said on a conference call that his company is not backing down from its digital growth goals.   Asthma nonprofit launches awareness, treatment PSA during Olympics Mary Elizabeth Hurn The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.   Privacy group files FTC complaint about Google Buzz Dianna Dilworth The Electronic Privacy Information Center (EPIC), a consumer privacy advocacy group, has filed a complaint with the Federal Trade Commission about Google Buzz.   Schwedelson named Worldata president, CEO Nathan Golia Worldata has named longtime corporate VP Jay Schwedelson its president and CEO. The 15-year Worldata veteran will oversee the company's strategic direction, operations and new business development.   Bigeye Direct, Advanced Mailing to merge Frank Washkuch Printing and mailing firms Bigeye Direct and Advanced Mailing Services announced February 16 that they will merge. Financial terms of the deal were not disclosed.   From the print edition Showcasing creative solutions Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.   Walmart restructures to boost e-commerce Kevin McKeefery Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.   Today's lists and databases Colon Cleansing Trials Just Pay S&H New list — Colon Cleansing Trials Just Pay S&H — Dart Data — This file contains consumers who accepted a 14-day trial of a colon-cleansing product they found online. The file is 65% female; average income is $40,000.   Christian Magazine Subscribers List New list — Christian Magazine Subscribers List — Tri-Media Marketing — This file contains subscribers to Discipleship Journal and Pray magazines.   China—Online Affluent Consumers Email List New e-mail list — China—Online Affluent Consumers Email List — Acton International Ltd. — This list contains high-income adults in China who are active online consumers. It is sourced from permission-based Web sites and strategic partnerships.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.