| | | | iMedia 25: 2012 Brands Pioneering Online Video | | | By iMedia Editors The Brands Pioneering Online Video list recognizes brands that are making innovative use of online video in their marketing efforts. Going beyond one-off viral hits, these brands have made commitments to video as a channel and are willing to take risks in this still-emerging space. Collectively, these are the brands that move, shape, and lead the field of video marketing. | | Are big agencies taking over digital? | | | By Sarah Fay IAB President & CEO Randall Rothenberg says creative agencies are forcibly taking back digital from media shops. He also says CMOs still see mobile spend as R&D. Get the inside line on these industry shifts. | What's Your Twitter Strategy? | | | By Daniel Flamberg What is your Twitter strategy? Many brands are on Twitter because they believe it's required table stakes. You have to be on Twitter because millions of people and all your competitors are. Yet, these same brands post the same stuff on Twitter as they... | Going Off the Grid | | | By Tony Quin Yesterday afternoon I was catapulted into the air at three Gs off the deck of the U.S.S. Enterprise bound for... | A Smarter Starter Strategy for Your New Website. | | | By Barry Feldman That's a pretty politically correct headline I just wrote. But what do you say we get real now and examine the wisdom behind swiping ideas? Truthfully, no one will get hurt with the form of thievery I'm about to propose. I submit the savvy way to get... | The Value of Mobile Barcode First Impressions | | | By Roger Marquis The other day, in a local supermarket, I noticed cases of Budweiser and Bud Light beer that were all decked out for Super Bowl XLVI, as well as for consumer interaction with 2D barcodes featured on the packaging. What struck me the most while... | On Target: Making The Pieces Fit | | | By Jeremy Mason It's January, and back to work and ready for a year of complexity and opportunity. It struck me toward the end of the year that this complexity that we all deal with in the audience targeting business can be a good thing, rather than a limiting factor... | | | Advertisement | We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! | | |
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