DMNews: Two publishers file for bankruptcy protection

February 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Two publishers file for bankruptcy protection Lauren Bell February 23, 2009 Two newspaper companies — Philadelphia Newspapers and The Journal Register Co. — filed for bankruptcy protection over the weekend. Both assured readers and employees that business would continue as usual while debts were renegotiated.   Grizzard named AOR for Union Rescue Mission Chantal Todé February 23, 2009 The Union Rescue Mission of Los Angeles has named Grizzard Communications Group its agency of record.   Epsilon study finds consumers excited about e-mails from retailers Dianna Dilworth February 23, 2009 For struggling retailers, making the most of marketing dollars has become a No. 1 priority.   OrangeSoda launches SEM division for big brands Mary Elizabeth Hurn February 23, 2009 Local online search marketing agency OrangeSoda has launched OrangeSoda Enterprise to service its high-end and national clients on a local level. Enterprise will provide geo-targeted online advertising, paid search, search engine optimization, social media and analytics.   Rural buyers list now available February 23, 2009 ListBargains has introduced the Farmer and Family Mart list to the market. This list is composed of individuals who live in rural areas and are responsive to catalog offers related to home products, gardening, tractors and ATVs.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition The integration of Enfatico Dianna Dilworth February 23, 2009 For Dell — its top and currently only client — thebuilt-from-scratch agency takes its philosophy of global integration, analytics and efficiency to heart   RDA debuts shelter, health pubs Lauren Bell February 19, 2009 Reader's Digest Association (RDA) is launching two new lifestyle titles in an effort to grab market share while other publishers are shrinking. Best You, a healthy living glossy aimed at middle-aged women, and Fresh Home, a more budget-driven quarterly aimed at younger couples and women, hit news­stands this month.   Today's lists and databases Photo Solution-Photo Life February 24, 2009 New Selects - Photo Solution-Photo Life - International Database Exchange, Inc. - Description: This file contains subscribers to Photo Solution-Photo Life, a magazine devoted to photography.   Rivercrest Publishing February 24, 2009 New List - Rivercrest Publishing - Macromark - Description: This file contains people who have bought books, videos and CDs which deal mainly with conspiracies, New Age and the occult.   Veranda February 24, 2009 New List - Veranda - American List Counsel - Description: This file contains subscribers of Veranda magazine, which is devoted to luxury design and wealthy lifestyles.   House Mouse Antics February 24, 2009 New List - House Mouse Antics - RMI Direct Marketing - Description: This file contains people who have bought products from House Mouse Antics catalog.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. FREE WHITEPAPERS View More Research Caples Awards invitation Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch.
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