Jordan Vineyard and Winery, a California-based estate that produces Cabernet Sauvignon and Chardonnay, has launched a new loyalty program called "Jordan Estate Rewards."
Integrated health plan company Kaiser Permanente has tapped Pegasystems as its new provider for customer management software. Pegasystems' Customer Process Manager for Healthcare (CPM-HC) will be installed on all desktops in Kaiser Permanente's national call centers.
Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet Jeep — to woo female buyers during a challenging time for car manufacturers.
Xactly Corp., a provider of on-demand incentive compensation management and sales performance management tools and services, has started using Demandbase Stream tool to better focus its SEM, e-mail and online marketing activities.
AddressDoctor, a data quality services provider, announced this week it has opened up a US operations company in the North Carolina Research Triangle Park, with plans to add additional jobs over the course of the year.
Zain Raj, CEO, Euro RSCG Discovery August 27, 2008
I bet everyone will agree that we are in a significant economic downturn. Consumer confidence is hitting all-time lows. They are buying less and they're focusing on what they need instead of what they want. This is a problem for marketers: how do you create demand when your core constituent is running for cover?
DMNews' Essential Guide to Lists, Database Marketing & Data Services
There are many revenue opportunities hidden in b-to-b, but the most important may be institutional customers, including hospitals, medical practices, schools, school districts, governments and churches. The key to generating optimal returns from this market is to understand which strategies work best.
