iMedia Industry Update: Trends in Commerce

Connecting the Marketing Community iMedia Industry Update: Trends in Commerce By Chris Arens Here at iMedia, as we continue to crank through Q2, all eyes are on the topic of commerce. In June, iMedia will bring the foremost experts on the matter together at its first-ever iMedia Commerce Summit, featuring a blockbuster lineup that includes keynoter Kelly Thompson, SVP of merchandising, merchandise planning, and marketplace at Walmart.com. (Have you requested your invitation?) Topics of exploration at the summit will include the following four commerce-related trends that all marketers must be tracking. 1. Ubiquitous shopping Americans now have the ability to transact anytime, anywhere. According to comScore, m-commerce sales were up 27 percent through Q3 of 2013, netting a total of $16.4 billion -- and that's before the biggest shopping quarter of the year. That means m-commerce in Q4 2013 alone likely topped $9 billion. 2. Distributed cataloguing Today the item -- not the brand -- is king. The traditional catalogue model is flipped on its head. Now the name of the game is to get your product featured or displayed on a variety of websites that will ultimately lead interested parties back to your site or a third-party commerce site. 3. Social personalization Amazon has perfected the "customers who bought this item also bought..." recommendation engine. But that's just the tip of the iceberg when it comes to the idea of social selling. On a much broader scale, brands can leverage consumers' social connections as purchase influencers. 4. Co-created retail Some folks might file this under the more-traditional monikers of licensing or co-op promotions. But the basic concept is this: To attract new customers, you can enhance your product by aligning it with other brands that resonate with a desired audience. For example, if you've identified that casual mobile gaming is a passion-point for your target audience, a co-created product with Rovio's Angry Birds might spark new sales. These and other trends will continue to reshape the commerce landscape as we know it. Are you prepared? See Chris' full industry address here > Sincerely, Chris Arens Managing Director and Publisher Chris Arens Managing Director and Publisher iMedia Communications Meet the Team Kurt Indvik VP, Business Operations Marti Funk SVP Bethany Simpson Marketing Director Lori Luechtefeld Executive Editor Katharine Panessidi Content Director Jason Haffar Director, Sales Kim Bayudan Conference Director Judy Karsting Sr. Manager Click here to see more UPCOMING SUMMITS iMedia Agency Summit May 4-7, 2014 Austin, TX iMedia Entertainment Summit June 3, 2014 Beverly Hills, CA iMedia Commerce Summit June 23-25, 2014 Salt Lake City, UT iMedia Brand Summit Sep. 7-10, 2014 Coronado Island, CA iMedia Breakthrough Summit Oct. 26-28, 2014 Atlanta, GA

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What you missed at the iMedia Canada Summit

What you missed at the iMedia Canada Summit Subscribe | View online       If you weren't able to join us for the inaugural iMedia Canada Summit in beautiful Montreal this week, here are the highlights you need to know. We're also proud to lead the Forbes list of "Must-Attend Marketing Conferences For Leaders In 2014."     iMedia Canada Summit articles, blogs, videos, and more   Building customer loyalty in the digital age   How to capture mobile users at specific moments     The state of the Canadian digital marketplace   The summit's best tweets and Instagram pics   9 things you don't know about marketing in Canada     Tyler Tanaka @tylertanaka The "internet of things" alone will surpass PC, tablet and phone by 2017 - Leonard @lbrody @businessinsider #imediasummit Peter De Loof @pdeloof The 3 lenses of #digitalinnovation @lbrody Incremental=iOS in cars vs Disruptive=uber vs rewrite=Google self-driving cars #imediasummit Angela Joyce @angelamjoyce "What's new in tech for marketers?" @RedFuryNYC #1 privacy #2 augmented reality #4 tech as high fashion #6 real time pricing #imediasummit Sean Cotton @seancotton Determining pace of innovation is key for brands. Too fast lose money, too slow lose market share. #iMediaSummit     iMedia Agency Summit May 4-7, 2014 - Austin, TX iMedia Entertainment Summit June 3, 2014 - Los Angeles, CA iMedia Commerce Summit June 23-25, 2014 - Salt Lake City, UT iMedia Brand Summit September 7-10, 2014 - Coronado, CA iMedia Breakthrough Summit October 26-28, 2014 - Atlanta, GA

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Request your invitation to the iMedia Agency Summit

VIEW ONLINE     Overview      |      Agenda     |      Location      |      Request Invite      |      Speak @ iMedia

Your inside line to the most influential executive community in the marketing industry... iMedia Agency Summit: The Future of Data-Driven Creativity May 4-7, 2014 Austin, Texas Connect with senior agency marketers representing Fortune 500 CPG, consumer electronics, auto, and financial brands (and many more!) at the iMedia Agency Summit. Over 100 top execs from Ogilvy, Saatchi, OMD, Starcom, and other powerful shops will be eager to exchange ideas and perspectives with you. Request your invitation today to see why iMedia tops Forbes' list of must-attend marketing conferences for leaders in 2014.

More event highlights include: Day 1 keynote Aaron Fetters of Kellogg will reveal the science that illuminates the art of marketing, and a panel of top publishers (led by OPA chair Pam Horan) will demystify the world of private exchanges The iMedia ASPY Awards luncheon will recognize the industry's best tech and solution providers (see finalist companies here) A series of pre-scheduled 10-minute one:one meetings Tuesday night shuttles to downtown Austin for even more networking and fun provided by LIN Digital A variety of high-energy cocktail and meal functions (including iMedia's Cinco de Mayo fiesta!)

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The email address for your subscription is fashionarchive@gmail.com. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 24461 Ridge Route, Suite 210, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.