DMNews: E! adds text to sober driving effort, Taco Bell prepares first infomercial

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December 31, 2009 Check out DMNews on your smartphone Today's News E!, Ciroc push for safe New Year's Eve with text service Mary Elizabeth Hurn In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service.   Taco Bell campaign features fast food chain's first infomercial Nathan Golia Taco Bell will roll out an integrated campaign for its new Drive-Thru Diet menu in the first quarter of 2010. In addition to traditional advertising, digital and in-store elements, the campaign will feature a long-form infomercial.   Holiday e-commerce sales up 5% as more shoppers migrate online Carol Krol E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.   Expedia addresses ambivalence with direct campaign Kevin McKeefery Travel booking site Expedia has launched a direct marketing campaign to differentiate the brand from other travel search engines. The campaign highlights both Expedia's convenience of use and the value of booking hotel and flight plans together on the site. The travel company's site was recently redesigned for a smoother booking process. Three television spots launched the week of December 28, and digital elements include a YouTube site takeover and channel, and a presence on Facebook and Twitter.   From the print edition Search and discover new opportunities Chantal Todé Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.   Creative solutions from H&R Block, PRSA, Cole Haan Nathan Golia, Kevin McKeefery From DMNews' special search issue, check out campaigns from H&R Block, the Public Relations Society of America and Cole Haan   Today's lists and databases Farm Journal Equine New list — Farm Journal Equine — Midwest Direct Marketing — This file contains confirmed horse owners. Suggested usage includes offers for fencing, stable and barn equipment, gardening supplies, country home and craft accessories, farm implements and tools.   Arrest Trigger Data New list — Arrest Trigger Data — Wall Street List — This file contains people that have been arrested in the last month. It includes complete postal and date and type of arrest.   EVG Wealth Seminar Attendees New list — EVG Wealth Seminar Attendees — American Name Services — This file contains individuals who have attended financial education seminars that focus on protecting and increasing wealth. These attendees are highly motivated business opportunity seekers with above average income.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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