DMNews Digital Insider: TV networks turn to social rewards

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August 10, 2010 Check out DMNews on your smartphone Inside Digital Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Latest News Video expands SEM reach for marketers Ryan Chatelain From how-to videos to viral, marketers find video can have a big impact on SEO strategies, at a time when YouTube has established itself as the No. 2 search engine   Preparing for 'do-not-track' legislation Kate Muth Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.   Visa launches Rightcliq e-commerce application Ryan Chatelain Visa launched a web application known as "Rightcliq" August 2 to make the online shopping experience easier for consumers.   Sears launches integrated marketing campaign for tweens Shahnaz Mahmud Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales.   Universal Pictures adds 'i-Trailer' for teen movie push Shahnaz Mahmud Universal Pictures launched an i-Trailer on August 4 to promote Scott Pilgrim vs. The World, debuting the marketing tool on Yahoo's movie site.   Opinion Get to the bottom of your true Internet marketing ROI By Timothy Seward With all the variables of keywords, bids and landing pages, Internet marketing gets complicated fast, and it can be easy to lose sight of the big picture. Three strategies in particular can get lost to those in the trenches.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   It's time to get social with search marketing Lisa Wehr, CEO and founder, Oneupweb Search engine marketing is changing — and it's time to stand up and take notice. No longer is it enough to optimize content and create meta tags.   From DMNews' Direct Line Blog Mobile coupon overload Rose Gordon August 06, 2010 Although we're all overwhelmed by e-mail, I find that keep I signing up for new daily deal e-mail newsletters.   more »

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Mall Networks rebrands as Cartera Commerce

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August 10, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Mall Networks rebrands as Cartera Commerce Ryan Chatelain CRM and loyalty service provider Mall Networks rebranded as Cartera Commerce August 9.   Domino's delivers e-mail campaign to support photo contest Shahnaz Mahmud Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.   Nielsen: Consumers spending more time on social networks, less time with e-mail Alex Palmer US consumers spend almost a quarter of their online time on social networking sites and blogs, according to research from Nielsen. However, consumers are spending 28% less online time using e-mail, according to the measurement company.   MetaResponse Group releases Otaku list MetaResponse Group has released the Otaku USA Magazine Subscribers list to the market.   From the print edition Open market for CRM apps Ryan Chatelain Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.   VH1, Foursquare launch mobile sweeps initiative Shahnaz Mahmud Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Apparently, everyone wants you to 'Eat, Pray, Love' Shahnaz Mahmud 'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.   more » Today's lists and databases Learning Strategies - DSA Graphics Learning Strategies - DSA Graphics - This file contains information for customers who purchase innovative ways to maximize their personal and professional growth through a series of self-improvement and education books, CDs, DVDs, retreats, tele-seminars and courses.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.