DMNews Digital Insider: TV networks turn to social rewards

Please click here to view this message in your browser.

August 10, 2010 Check out DMNews on your smartphone Inside Digital Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Latest News Video expands SEM reach for marketers Ryan Chatelain From how-to videos to viral, marketers find video can have a big impact on SEO strategies, at a time when YouTube has established itself as the No. 2 search engine   Preparing for 'do-not-track' legislation Kate Muth Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.   Visa launches Rightcliq e-commerce application Ryan Chatelain Visa launched a web application known as "Rightcliq" August 2 to make the online shopping experience easier for consumers.   Sears launches integrated marketing campaign for tweens Shahnaz Mahmud Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales.   Universal Pictures adds 'i-Trailer' for teen movie push Shahnaz Mahmud Universal Pictures launched an i-Trailer on August 4 to promote Scott Pilgrim vs. The World, debuting the marketing tool on Yahoo's movie site.   Opinion Get to the bottom of your true Internet marketing ROI By Timothy Seward With all the variables of keywords, bids and landing pages, Internet marketing gets complicated fast, and it can be easy to lose sight of the big picture. Three strategies in particular can get lost to those in the trenches.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   It's time to get social with search marketing Lisa Wehr, CEO and founder, Oneupweb Search engine marketing is changing — and it's time to stand up and take notice. No longer is it enough to optimize content and create meta tags.   From DMNews' Direct Line Blog Mobile coupon overload Rose Gordon August 06, 2010 Although we're all overwhelmed by e-mail, I find that keep I signing up for new daily deal e-mail newsletters.   more »

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.