DMNews: Slow growth ahead for direct marketing, report says

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August 11, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Slow growth ahead for direct marketing, report says Ryan Chatelain Direct marketing spending and revenue will experience slower growth than other communications sectors, according to projections released August 10 by private equity firm Veronis Suhler Stevenson.   Webtrends acquires Transpond to go beyond measurement Shahnaz Mahmud Web analytics service provider Webtrends has acquired social marketing company Transpond to broaden its offerings beyond measurement. Financial terms of the deal, signed August 10, were not disclosed.   Senator urges dismissal of postal rate increase request Frank Washkuch US Sen. Susan Collins (R-ME) sent a letter to the Postal Regulatory Commission August 9 calling for the oversight body to dismiss the US Postal Service's request to enact an 'exigent price increase' next year.   Golden Nugget gambles on branded social gaming Shahnaz Mahmud The Golden Nugget casino has entered the branded social gaming space by launching a Facebook game. The hotel and casino worked with software and technology company Last Legion Games on the initiative.   National Geographic Channel using Janrain platform to collect consumer data Ryan Chatelain Janrain, a provider of user-management platforms for the social web, released its Janrain Capture software-as-a-service platform August 10. The National Geographic Channel is among the companies using it to collect data about website visitors.   From the print edition Networks use social rewards Ryan Chatelain Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.   Preparing for 'do-not-track' legislation Kate Muth Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Netflix inks deal to stream more films Frank Washkuch Netflix is turning more of its attention to direct streaming of films - and away from the mail.   more » Today's lists and databases Magellan MF Immigration Restrictionists Magellan MF Immigration Restrictionists - Pinnacle List Company - This file contains donors that strongly support the Arizona immigration law.
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