DMNews Email Marketing Weekly: Personalization is the new black

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August 11, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Personalization is the new black Shahnaz Mahmud We all know that relevancy is a term that is very fashionable. However, personalization is becoming more the trend these days.   News Domino's delivers e-mail campaign to support photo contest Shahnaz Mahmud Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.   EBay debuts 'bucks' rewards program Ryan Chatelain Online marketplace eBay launched a rewards program August 3 that allows consumers to accrue 'eBay Bucks' that can be spent on future purchases.   Smart practices for b-to-b newsletters Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales   Opinion Building a foundation for effective e-mail campaigns By Michael Thompson, director of deliverability and ISP relations at ClickSquared Effective e-mail campaigns require two critical elements: good list hygiene and an understanding of customer preferences.   Lists and Databases Magellan MF Immigration Restrictionists Magellan MF Immigration Restrictionists - Pinnacle List Company - This file contains donors that strongly support the Arizona immigration law.   Macromark releases financial buyers file to market Macromark has released the Kerry Hemmingsen's Unlimited Wealth Program Buyers file to the market.   MetaResponse Group releases Otaku list MetaResponse Group has released the Otaku USA Magazine Subscribers list to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Inbox timing: A critical component of e-mail relevance By Loren McDonald, VP of industry relations at Silverpop Forget all the claims that one day or time is better than another to send messages to your mailing list. The ideal time to send e-mails, of course, is when each recipient is most likely to open and act on your e-mails.   From DMNews' Direct Line Blog Apparently, everyone wants you to 'Eat, Pray, Love' Shahnaz Mahmud August 09, 2010 'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.

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