DMNews: Postal Service sees $2.5B June loss

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August 12, 2010 Check out DMNews on your smartphone Advertisement Valassis Delivers Value to Clients and Consumers Add strokes of genius to your media plans. Build on the success of others and borrow from Valassis' wealth of experience and our collection of big-picture insights and industry-specific data. Contains over 1,300 data points on 6 different industries. Get free insights. Today's News Postal Service sees $2.5B June loss Frank Washkuch The US Postal Service has reported a net loss of nearly $2.5 billion for June, a significant increase from the $1.3 billion reported in the same period last year. Total operating revenue was down 5.6% to $5.1 billion in the month.   Gold Class Cinemas promotes 'Eat, Pray, Love' cooking demonstrations Shahnaz Mahmud Deluxe movie theater chain Gold Class Cinemas launched an e-mail marketing campaign August 8 inviting members of its loyalty program to free 'Eat, Pray, Love' cooking demonstrations tied to the film's settings. The e-mail blast was created internally.   Quad/Graphics reports Q2 loss Frank Washkuch Commercial printing company Quad/Graphics saw an operating loss of $23.7 million in the second quarter of 2010, as well as a net loss of $35.6 million. The company, which closed its acquisition of Worldcolor July 2, saw an operating profit of $8.2 million for Q2 2009 but a net loss of $7.2 million for the same period.   Macromark releases financial buyers file to market Macromark has released the Kerry Hemmingsen's Unlimited Wealth Program Buyers file to the market.   From the print edition Preparing for the big holiday game Michael Haydock, retail analytics leader, IBM Global Business Services During August, marketing chiefs at major retailers are like athletes before the big game. They know what's on the line. The decisions they make about how and where to allocate the holiday season marketing budget will likely spell the difference between victory and defeat for the entire year. And it's a long time until next season.   How to save the US Postal Service Craig A. Huey, President, Creative Direct Marketing Group Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that small reforms at the US Postal Service will protect the direct mail industry, but a number of direct marketers and political leaders recognize the problem can't be solved by lobbying and compromise.   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Detroit band wins FreeCreditScore.com contest Ryan Chatelain Maybe I'm crazy, but I really dug the FreeCreditReport.com band that so many other people apparently found annoying. Those songs are so witty, so catchy.   more » Today's lists and databases Pure White Smile Pure White Smile - Product Buyers - Geon Media Group - This file contains buyers who have learned that one of the keys to making a good first impression is a great smile.
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