DMNews: AT&T debuts new campaign for back-to-school

August 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News AT&T debuts new campaign for back-to-school Dianna Dilworth July 31, 2009 AT&T has tapped musician Mary J. Blige for a new multichannel effort to push phones for back-to-school. The new campaign, called "Shedding styles," features the artist changing into various outfits, yet finding a phone to match each.   Airlines make bid for shrinking loyalty with new programs Lauren Bell August 03, 2009 The travel industry has taken its share of lumps in the recession — including, according to new research from Colloquy, a precipitous drop in active participation in travel rewards program — but new programs from Delta and United might help the airlines win loyalty among frequent fliers.   Eight O'Clock leverages AMC's Mad Men for social push Nathan Golia July 31, 2009 Coffee brand Eight O'Clock is the primary sponsor of a number of social media pushes for AMC's acclaimed drama series Mad Men. The partnership includes a "Mad Men Yourself" avatar-making site, online games and e-cards featuring images from the show, all created by Eight O'Clock's agency S3.   PitneyBowes reports 13% drop in revenue Cara Wood July 31, 2009 PitneyBowes Inc. reported a 13% drop in revenue in its second quarter financial statement released on July 30. The Stamford, CT-based mailing services company cited declining mail volumes, as well as longer purchase decision cycles among its consumers, as the causes for the loss in revenue.   New medical list from Infocus July 31, 2009 Infocus has been appointed manager of the American Board of Registration of Electroenchephalographic and Evoked Potential Technologists' member list.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Web analytics diversify and deepen Lauren Bell In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ultra-personalized shopping experiences.   DMNews chats with Experian CheetahMail creative director Steve Sharp Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be   Web Weekly Dos and Don'ts of Social Media Because social media is designed primarily for networking with friends and peers, it is a delicate space to convey marketing messages. Like any social event, marketers should learn a certain kind of etiquette when entering this realm. Collin Douma, VP of social media, Proximity Canada; Paul Dunay, global managing director of services marketing for Avaya; Jeff Hilimire, managing director at Engauge Digital; and Aaron Shapiro, Partner at interactive agency HUGE, offer their Do's and Don'ts when it comes to social media marketing.   more » Today's lists and databases Paper Source New list — Paper Source — Specialists Marketing Services — This file contains buyers from Paper Source, which sells fine and artisanal papers, stationery, invitations, gift wrap, greeting cards, quirky gifts and a custom collection of envelopes and cards. Average unit of sale is $62 and average age is 40. Sixty-five percent of buyers went to college, and the average household income is $80,000.   Million Dollar Income Opportunity Buyers and Seekers New list — Million Dollar Income Opportunity Buyers and Seekers — Leon Henry Inc. — This file contains entrepreneurs who have responded to direct mail offers driving them to Web sites offering proven ways to make money, start their own business and become financially secure.   DestinationMaternity.com Families E-mail Masterfile New e-mail list — DestinationMaternity.com Families E-mail Masterfile — Adrea Rubin Management — This file contains customers from Motherhood Maternity, A Pea in the Pod and Destination Maternity who have signed up for the Perks program. These families with children have elected to receive special offers, products and services that will help them as they start new families or expand their existing families.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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