DMNews Database Weekly: Topguest tackles travel loyalty

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September 16, 2010 Check out DMNews on your smartphone Advertisement Use external data to improve campaign performance and list processing results. Join this 30 minute webinar learning experience to learn how a multichannel retailer applied external data and data hygiene services to its direct-mail campaigns for huge gains. Wednesday, September 22, 2010 at 1 p.m. Central time. Click here to register now! Inside CRM/Database Q&A: Geoff Lewis, CEO of Topguest Ryan Chatelain There's no shortage of geolocation apps these days, but relative newcomer Topguest aims to stand out for travelers.   News Dun & Bradstreet agrees to sell QED assets to MCH Ryan Chatelain Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data.   NetChoice slams consumer data privacy measures Alex Palmer NetChoice has called out website privacy and taxation proposals before Congress, saying they would damage online advertising and publishing. A federal privacy proposal from Rep. Bobby Rush (D-IL) and a discussion draft from Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) shared the top spot on the list.   Valpak to launch deals site Shahnaz Mahmud Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.   UNC-Chapel Hill picks Blackbaud for CRM Alex Palmer The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.   Merkle opens Shanghai office Alex Palmer CRM agency Merkle has opened its first international office in Shanghai, China, the company announced September 14.   Eagle List Company releases Gingrich donors file Eagle List Company has released the Newt Gingrich Conservative Donors file to the market.   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Automate to get a grasp on overflow of Web data Gina Cerami When it comes to information monitoring of your brand online, many marketers might pray for an extra hand. It's common to keep track of company mentions on search engines and social networks, but how many companies have resources in place to monitor every reference to their brand across the Web?   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   New data sources for b-to-b lead generation John Coe, president, Sales & Marketing Institute The majority of b-to-b marketing campaigns and budgets are devoted to lead generation. It is also widely accepted that at least 60% or more of the success of a lead generation campaign is dependent on the degree that the list matches the targeted audience and its accuracy.   From DMNews' Direct Line Blog Ritz-Carlton adds rewards program Frank Washkuch The latest hotel chain to roll out a rewards program is none other than luxury brand Ritz-Carlton, which is "responding to the sharp decline in rates consumers will pay for luxury hotels during economic hard times," according to 'The Wall Street Journal.'   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.
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