DMNews: Cheetos, Weight Watchers kick off campaigns; Canadian credit mail drops

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April 2, 2010 Check out DMNews on your smartphone Today's News Cheetos' integrated effort promotes Mighty Zingers Dianna Dilworth PepsiCo's Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.   Hudson headlines Weight Watchers campaign Nathan Golia Weight Watchers launched a campaign featuring celebrity spokesperson Jennifer Hudson on April 1 with a Q&A session on its Facebook page.   Canadian credit card acquisition direct mail drops 57% in 2009 Frank Washkuch Canadian credit card acquisition direct mail volumes dropped 57% last year, totaling just more than 150 million pieces. In 2008, the category saw an all time high of nearly 350 million pieces, according to statistics released April 1 by Mintel Corporation.   Constructive Playthings introduces grandparents database Constructive Playthings began offering a list of grandparents through list manager RMI on April 1.   From the print edition Transformative direct mail package's envelope twist delivers personalization Dean Rieck Copywriter, Direct Creative If you have kids, you know what Transformers are. They're toys that may look like a jet, for example, but move a few parts and it turns into a robot.   Travel marketing hospitable to data segmentation Mary Elizabeth Hurn IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Our Iowa Magazine New list — Our Iowa Magazine — ALC — This file subscribers to Our Iowa magazine. They rely on direct marketers to meet their many needs via mail order and online stores.   Gay and Lesbian Community From Response Passion Base New list — Gay and Lesbian Community From Response Passion Base — Dunn Data Company — This file contains gay and lesbian consumers. Their average annual income is $61,000 and 83% have either attended or graduated from college.   TargetPro Licensed Professionals Masterfile New list — TargetPro Licensed Professionals Masterfile — Gnames Media Group — This file contains licensed professionals of all types at home or business address. These professionals must maintain an active license with state bureaus and other accredited agencies to pursue their chosen careers.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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