Monday, April 26, 2010

DMNews: Amazon reports earnings, selling Kindle at Target; Visa buys e-commerce company

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Today's News


Amazon Q1 net income up 68%; company to sell Kindle at Target

Nathan Golia

E-commerce giant Amazon.com reported a 68% year-over-year increase in first quarter net income to $299 million from $177 million.
 

Visa buys e-commerce company CyberSource for $2 billion

Frank Washkuch

Visa has acquired e-commerce payment processor CyberSource for $2 billion in cash.
 

Senators indicate support for Postal Service reform in subcommittee hearing

Kate Muth

Sen. Tom Corburn (R-OK), a frequent critic of the US Postal Service, emerged as an unlikely champion of the agency's 10-year plan to revise its business model at an April 22 Senate subcommittee hearing.
 

Coupons.com launches social media offer-sharing service

Frank Washkuch

Coupons.com has launched a platform enabling client marketers to share coupons via social media but maintain controls over the number of offers. Litehouse Foods, a marketer of salad dressings, dips and sauces, began using the service on April 22 as part of its digital coupon campaign.
 

Crain gives two financial lists to MeritDirect

Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing.
 

From the print edition

Roundtable: Inbox success driven by data integration

Roundtable: Inbox success driven by data integration

Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan.
 
Service helps loyalty initiatives

Service helps loyalty initiatives

Dianna Dilworth

Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.
 

Today's lists and databases

Professional Safety Advisors Group Public Officials Master File

New list — Professional Safety Advisors Group Public Officials Master File — Direct Media Millard — This file contains professionals in the public works, transportation, homeland security and wastewater management industries.
 

Superhighway Millions Opportunity Buyers

New list — Superhighway Millions Opportunity Buyers — Macromark — This file contains people who responded to a direct mail solicitation or an outbound telemarketing call, purchasing an Internet business opportunity for $199 to $395. The file is 80% male.
 

Promise Keepers - Enhanced Christian Master File

New list — Promise Keepers - Enhanced Christian Master File — Strang Communications — This file contains donors to Promise Keepers, a Christian organization. These men and women are highly engaged with this ministry and most have a leadership role within their church and community.
 

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