Sen. Tom Corburn (R-OK), a frequent critic of the US Postal Service, emerged as an unlikely champion of the agency's 10-year plan to revise its business model at an April 22 Senate subcommittee hearing.
Coupons.com has launched a platform enabling client marketers to share coupons via social media but maintain controls over the number of offers. Litehouse Foods, a marketer of salad dressings, dips and sauces, began using the service on April 22 as part of its digital coupon campaign.
Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing.
Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan.
New list — Professional Safety Advisors Group Public Officials Master File — Direct Media Millard — This file contains professionals in the public works, transportation, homeland security and wastewater management industries.
New list — Superhighway Millions Opportunity Buyers — Macromark — This file contains people who responded to a direct mail solicitation or an outbound telemarketing call, purchasing an Internet business opportunity for $199 to $395. The file is 80% male.
New list — Promise Keepers - Enhanced Christian Master File — Strang Communications — This file contains donors to Promise Keepers, a Christian organization. These men and women are highly engaged with this ministry and most have a leadership role within their church and community.
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