DMNews: KeyBank names Sapient Interactive AOR

April 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News KeyBank names Sapient Interactive AOR Jonathan Mack April 02, 2009 Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.   Goodmail debuts video in e-mail Dianna Dilworth April 02, 2009 Goodmail Systems has released a new technology that will let marketers send video in e-mail called CertifiedVideo. AOL is the first e-mail partner to partner with Goodmail, and the first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.   Economist awards subscriber list management to ALC Jonathan Mack April 02, 2009 The Economist magazine has named ALC Data Management as its data manager in the hopes of generating greater revenue from the direct marketing segment. Lake Group Media had been the previous data manager. The Economist, which focuses on international, economic and business news, has been thriving despite the recession as its circulation, now at 455,006 subscribers, and ad pages continue to grow.   Expedia undertakes ad agency review Bryan Yurcan April 02, 2009 Expedia.com, an online travel company, has launched a search for a new agency to manage its US advertising and communications.   New magazine aimed at college students to launch in CA Lauren Bell April 02, 2009 University Link Magazine (ULM), a new monthly catering to college students, is slated to launch in Southern California April 10. The 12,000-circulation magazine will be first distributed only to subscribers at schools in Southern California, although the publisher (University Link Inc.) has plans to expand to another major market within two years, with the goal of eventually reaching 10 US markets.   Delta's Sky redesigns, extends reach Lauren Bell April 02, 2009 Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned, and started limited newsstand distribution. MSP Communications, which has taken over publishing duties from Pace Communications, was tapped by Delta in December 2008, but its first version of the 5.2-million-circ magazine is the April issue.   SMD Media awarded management of 6 files April 02, 2009 SMD Media has been awarded management of the following files: Will Kits, Easter Bunny, Families with Children, Fundraising, Santa's and Senior Market. The Will Kits file targets parents and grandparents and is a 1,400,000 universe list.   In This Week's Print Edition Of Internet metrics and mobile Jonathan Mack March 30, 2009 Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.   DMNews talks with Eric Harber, President and COO of HipCricket March 30, 2009 Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, IA, to increase engagement   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Acuity Education - College/University Students April 03, 2009 New Selects- Acuity Education - College/University Students - Act One Mailing List Services Inc. - Description: This file contains college and university students at their home and school addresses.   Marine and Boating April 03, 2009 New List - Marine and Boating - eTargetMedia.com Inc. - Description: This file contains yacht, boat and jet ski owners.   PennWell's Renewable Energy Database April 03, 2009 New List - PennWell's Renewable Energy Database - Statlistics - Description: This file contains renewable energy professionals who have the authority to making spending decisions.   Zylotrim Weight Loss Buyers April 03, 2009 New List - Zylotrim Weight Loss Buyers - List Services Corporation - Description: This file contains people who have purchased Zylotrim, a product designed to aid weight loss.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.