DMNews: DMA takes stand against FCC claim in mobile porting

April 6, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News DMA takes stand against FCC claim in mobile porting Dianna Dilworth April 03, 2009 The Direct Marketing Association has filed comments with the Federal Communications Commission regarding the Petition for Expedited Clarification and Declaratory Ruling, filed by Paul D.S. Edwards, president/CEO, of the Consumer Information Center Inc. The DMA's comments address how the "porting" of a customer's telephone numbers from landlines to mobile affects the ability of marketers to contact those customers.   Rumored Google, Twitter merge could be good for marketers Mary Elizabeth Hurn April 03, 2009 There's been a serious back and forth in the rumor mill this week regarding a Google buyout of Twitter. Last year Twitter turned down a buyout offer from Facebook for $500 million, mostly in stock. While no announcements have been made, there has been much talk across the industry as to why an acquisition would be good for Google, Twitter and marketers alike.   Hispanic business owners targeted with new DM campaign Lauren Bell April 03, 2009 The Latino Coalition (TLC), a non-profit focused on helping small business owners of Latino descent, has tapped Image Direct for a new direct marketing campaign. Image Direct was chosen for the work partly due to their successes in working with the US Small Business Administration. The campaign, called ExitoUSA, will launch at the end of this month and will target 1 million Hispanic small business owners annually through weekly mailings of 20,000.   Nonprofits not capturing as many donations online as they could Chantal Todé April 03, 2009 People would be willing to give more money to charities via online donations if it were easier for them to find crucial information, according to a new study from user-experience research firm Nielsen Norman Group. Only 43% of the Web sites studied put their mission on their homepage, and only 4% stated on the homepage where the donor's money would be applied, according to the study   Rent.com uses social media for video contest Nancy Kearney April 03, 2009 Apartment seekers can win $10,000 in ForRent.com's second annual video contest, which helped the company build brand awareness. The contest asks would-be renters to tell the site why they are ready to move.   Pointlogic taps MRI for deeper consumer data Lauren Bell April 03, 2009 Pointlogic has integrated Mediamark Research and Intelligence (MRI) consumer profiles with its own Compose offering in an effort to provide more value to media planners.   Groupthink can lead to better one-on-one Cara Wood April 03, 2009 Often, constructive dissension among a market­ing team is muffled by the desire that everyone cooperate. For the last 57 years, since William Whyte introduced the term 'groupthink' to the pages of Fortune, it has referred to the mob conformity that stems from ideas produced by a group of like-minded people. Groupthink thrives on consensus and typically results in minimal progress and an utter lack of innovation.   Music lovers list now available April 03, 2009 Focus USA has introduced the Buyers 360 Toe Tappers to Headbangers list to the market. This list is composed of a wide variety of music lovers who are willing to spend a lot of money to expand their music collections.   In This Week's Print Edition Pharma dollars shifting to digital Mary Elizabeth Hurn, Chantal Todé April 03, 2009 The relationship between sales representative and physician has been the cornerstone of pharma­ceutical companies' marketing to the healthcare community for years, as economic factors force pharmaceutical companies to cut back sales reps in increasing numbers, pharma marketing efforts are shifting toward digital.   SF leads California Do Not Mail push Bryan Yurcan April 06, 2009 The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry — the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail. No states have yet passed any kind of Do Not Mail legislation, although several have measures pending, and it is unclear whether the California state legislature will take up the issue.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Variable Interest Rate Mortgages April 06, 2009 New Selects - Variable Interest Rate Mortgages - ListAbility Inc. - Description: This file contains people who have variable rate mortgages.   Education Edge April 06, 2009 New List - Education Edge - ListSolutions - Description: This file contains people who are looking to continue their education.   La Vida Sana- The Healthy Life Spanish Speaking Mail Order Buyers April 06, 2009 New List - La Vida Sana- The Healthy Life Spanish Speaking Mail Order Buyers - Specialists Marketing Services - Description: This file contains Spanish speaking consumers who are interested in health, exercise and beauty products and services.   It's Payday! Cash to Spend April 06, 2009 New List - It's Payday! Cash to Spend - True North List Marketing - Description: This file contains people who cash their paychecks at places other than banks.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
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