DMNews Database Weekly: CardStar's CEO explains his take on mobile loyalty

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July 29, 2010 Check out DMNews on your smartphone Inside CRM/Database Q&A with CardStar CEO, Andy Miller Are all those loyalty cards weighing your wallet down? CardStar, a smart phone app, wants to help with that. The platform, available on the BlackBerry, iPhone and Android, allows shoppers to digitize their reward cards - enter the store and card number and it creates a bar code that can be scanned by cashiers.   News FTC considers online 'do-not-track' option for consumers Frank Washkuch Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data.   Omniture founder steps down at Adobe Kevin McKeefery Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.   Sears, Kmart launch Facebook application for college students Ryan Chatelain Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called 'Campus 2010,' the platform allows incoming college students to connect with their soon-to-be roommates to virtually decorate their dorm rooms using Sears and Kmart products.   Circulation marketing strategies evolve Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age   Tailor holiday messaging according to calendar: Epsilon Kevin McKeefery Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.   Rickard List Marketing releases E-financial Life Insurance Inquirers list to market Rickard List Marketing releases E-financial Life Insurance Inquirers list to market   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Lesson from the iPhone 4 Christine Crandell, SVP of marketing, Accept Corporation Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes that will cause long-lasting damage to the brand.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Marketing databases: What you don't know can hurt you David Bernard, managing director, DB Marketing Technologies Direct marketers depend on marketing databases to steer and evaluate their marketing programs and to better understand their customers. However, few marketers know enough about how their databases work or the relationship between their marketing efforts and the database.   From DMNews' Direct Line Blog Tablet wars on the horizon Ryan Chatelain All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.

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