DMNews' SearchBuzz: From Google Pages to Google Sites

September 9, 2008 Advertisement Latest developments in search marketing, from the editors of DMNews: Feature From Google Pages to Google Sites Sara Holoubek September 08, 2008 Two and a half years after its beta launch, Google Page Creator is being phased out and replaced by the more robust Google Sites product. All current Google Pages will be moved to a Google Site by the end of the year, and no new Page Creator accounts are being accepted.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Yahoo OneSearch new default search engine on AT&T MEdia Net Mary Elizabeth Hurn September 08, 2008 Yahoo OneSearch is now the default mobile search engine on AT&T's MEdia Net portal. Financial terms of the deal were not disclosed. Bruce Stewart, VP and GM of Yahoo's Connected Life Americas, said the companies were focused on two major areas for expansion.   T-shirt search engine PleaseDressMe.com launches Ellen Keohane September 04, 2008 PleaseDressMe.com, a new T-shirt search engine, launched on September 1. There is no easy way to search for specific T-shirts on the myriad sites that sell them, said AJ Vaynerchuk, a senior at Boston University who started the site with his brother Gary Vaynerchuk, a wine video blogger; and friend Joe Stump, a lead architect for Digg.com.   Amazon introduces in-browser video streaming Bryan Yurcan September 04, 2008 Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On Demand service. Previously, customers needed the Amazon Unbox application or a TiVo box to buy from Amazon Video On Demand.   Publicis Groupe acquires Seattle-based agency PBJS Ellen Keohane September 03, 2008 Publicis Groupe has acquired Seattle-based digital marketing and events agency PBJS. PBJS was formed about two and a half years ago, following the merger of Insight Creative and Optimobius Inc., and currently employs 26 people. Its clients include Microsoft, AT&T, Intel, Sephora and the Boys & Girls Club of America.   Column Don't eschew keyword selection in favor of inbound links Herndon Hasty, senior SEO account manager, Range Online Media September 08, 2008 With the major engines putting more and more focus on the number and quality of inbound links to a given site, search engine optimization (SEO) managers have turned largely to building more links to a site to help it rank as high as possible. However, if this is all that your SEO efforts focus on, you're missing out on a much bigger piece of the puzzle.   The DMNews Essential Guide to Search Engine Marketing How to use ad creative as part of a multivariate test Ian Lurie, president, Portent Interactive September 08, 2008 Multivariate testing has made it into the mainstream: tools like Google Website Optimizer and Widemile's Page Opti­mizer make sophisticated tests relatively simple.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Engagement, measurement emphasized at PMA summit

September 9, 2008 Advertisement Today's News Engagement and measurement emphasized at PMA summit Dianna Dilworth September 08, 2008 Measurement and engagement were key themes that resonated through the Promotion Marketing Association's 2008 Digital Marketing Summit today. The conference, titled Digital Marketing Fully Integrated, focused on growing digital channels — social networking, destination Web sites, online video, widgets and mobile marketing — and how these channels can be used to engage consumers.   Zillow.com, newspaper publishers form advertising network Chantal Todé September 08, 2008 Real estate Web site Zillow.com and 11 major newspaper companies have formed an online real estate advertising network. In total, 282 newspapers nationwide are represented in the deal through which sales teams for both Zillow and the newspaper companies will offer each other's premium advertising inventory to their respective client bases.   BPA, Nielsen team for multiplatform publisher auditing bundle Lauren Bell September 08, 2008 BPA Worldwide has partnered with Nielsen Online to enhance its auditing of Web site traffic for business to business publishers.The association will now offer site traffic measurement nearly in real time. Volunteers and BPA members already participating in BPA's log file-based interactive audits will be able to use the service in beta starting this month. It will then be rolled out to all BPA members in January of 2009.   Yahoo OneSearch new default search engine on AT&T MEdia Net Mary Elizabeth Hurn September 08, 2008 Yahoo OneSearch is now the default mobile search engine on AT&T's MEdia Net portal. Financial terms of the deal were not disclosed. Bruce Stewart, VP and GM of Yahoo's Connected Life Americas, said the companies were focused on two major areas for expansion.   Coffee Bean & Tea Leaf readies e-mail campaign Bryan Yurcan September 08, 2008 The Coffee Bean & Tea Leaf will send weekly promotions in celebration of its 45th anniversary to its e-mail database for the next five weeks. Beginning tomorrow, the "It's our birthday, your party" campaign will offer discounts and freebies every Tuesday.   Working moms list released September 08, 2008 The Services Group has introduced the Working Moms list to the market. This is a list of mothers who are also business executives. This is list is sourced through business databases, consumer demographics and self-reported survey data.   In This Week's Print Edition Measuring up Sharon Goldman September 08, 2008 New interactive and digital capabilities mean a more measurable environment for out-of-home advertisers.   Nonprofits adopt social media Chantal Todé September 08, 2008 Nonprofits have discovered the appeal of social networking applications, especially their ability to offer constituents better ways to communicate with one another and the organization.   Today's lists and databases Secrets to Hidden Wealth September 09, 2008 New List - Secrets to Hidden Wealth - Net60 - Description: This file contains prospectswho responded to a $29 package containing information on how to access both public and private sources of avail­able money. These financially minded consumers responded to either an infomercial or a direct mail piece.   Facilities Managers September 09, 2008 New List - Facilities Managers - List Service Direct Inc. - Description: This file contains profes­sionals responsible for buying goods and services used to maintain corporate of­fice facilities and apartment complexes.   Anime Insider Blow In September 09, 2008 Inserts - Anime Insider Blow In - Leon Henry Inc. - Description: This file contains sub­scribers to Anime Insider magazine. They are 81% male with an average age of 25 and an average income of $42,000.   Garden & Gun Subscribers September 09, 2008 New List - Garden & Gun Subscribers - RMI Direct Marketing - Description: This file contains sub­scribers to Garden & Gun, which offers articles and features on the art, culture, cuisine, landscape and recreational op­portunities of the American South.   Classifieds Modern State of the Art Fulfillment Center   Tilt tray conveyor & racking system 230,00 sf with 150-car parking Generous loading - discounted rental rate 800-579-2372 www.cbre.com/69clendening Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Call Center Available For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.  E-mail Allen Cushman at Acushman@honeybell.com Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. 4 Tips: Getting the best results from online video marketing Four industry experts share tips on how to get the most from your online video campaign. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Call Center Available SFC of South Florida, Inc.  North Georgia, Georgia Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.