| News about digital retail commerce | | |
 |  | What's in store at the 2014 Shop.org Summit? | Retailers of all types head to Seattle next week for the 2014 Shop.org Summit, which runs Sept. 29 to Oct. 1 at the Washington State Convention Center.
From the Digital Retail Boot Camp on the first day and the EXPO Hall with more than 280 solution providers, to Exhibitor BIG !deas sessions on the second and third days, Summit attendees will explore ways to engage with today's connected consumers and keep up with digital commerce trends. Keynote sessions will give retailers insights into such topics as the connected digital experience and Amazon's continued influence on the industry. Breakout sessions and roundtables will give attendees the opportunity to discuss issues affecting digital retail, including the reinvention of the physical store, appealing to multi-device buyers and incorporating the use of Big Data.
This report offers Shop.org SmartBrief subscribers and Summit attendees a sneak peek at how this event's topics relate to the latest news in digital retail. If you like what you see and aren't a subscriber, sign up today for this free resource. The Summit also offers a free mobile application for instant access to everything happening at the show.
You can still register for the Summit online and onsite. But if you can't make it this year, be sure to follow the action on Twitter with the hashtag #shoporg14. |  | Get more from your digital marketing campaigns
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| Engaging the Connected Consumer | | - REI blazes a digital trail
 What does it take to create seamless, distinctive experiences that make shopping online feel just as inspiring as shopping in a store? In advance of their presentation at the Shop.org Summit next week, REI CEO Jerry Stritzke and Senior Vice President of Digital Retail Brad Brown discuss the company's digital strategy and corporate culture. National Retail Federation (8/28)      - Whether you're new to the event or have been many times, be sure to follow these tips to make the most of the show.
- HSNi CEO Mindy Grossman on how to keep customers engaged
 Retailers must stay curious, connected and collaborative to find new and better ways to engage with consumers in the digital age, HSNi CEO Mindy Grossman said. "I don't think we're over-retailed, I think we're underwhelming the customer," she said. "And I think that we have to look at every touch point as an experience that can create long-lasting value." Bloomberg Television (9/15) - An omnichannel approach to holiday planning
For modern retailers, holiday planning is as much about digital experiences as it is about the store -- and how all channels work together to meet customers' needs and expectations. Shop.org Executive Director Vicki Cantrell looks at how omnichannel retailers are preparing for the holidays with investments in e-mail, search engine marketing and other tactics. National Retail Federation (9/16) - For Staples, mobile is the center of it all
There's no "easy button" for digital retail success. But Staples continues to work toward that goal with a focus on innovation and customer experience. In advance of his presentation at the Shop.org Summit, Staples Vice President of E-Commerce, Product Management and Customer Experience Prat Vemana talks about the company's Velocity Lab, mobile application development and global e-commerce strategy. National Retail Federation (9/19)  | Bringing shoppers back: Remarketing campaigns that work
Studies show that 97% of your visitors browse your site and then leave without making a purchase. Download this whitepaper to learn how you can use browse data to create personalized campaigns, including product recommendations, to bring those shoppers back and turn them into customers. When done correctly, these campaigns can have the highest ROI. | |
- QVC leans on digital channels for sales growth
TV and online retailer QVC now gets 43% of its total business and 70% of its new-customer revenue via digital channels, the company said this month. "We are the No. 3 mobile player in world and we want to create really immersive experiences in e-commerce and mobile devices," QVC CEO Mike George said. Internet Retailer (9/10) - Report: Nordstrom, Macy's, Sears are "genius" with digital
Nordstrom, Macy's and Sears were awarded "genius status" for their digital presence, the highest-possible ranking in a new report from L2. Ten other retailers including J.C. Penney, Bloomingdale's, Kohl's, Saks Fifth Avenue and Neiman Marcus were ranked in the report's second-highest category of "gifted." The rankings were based on retailers' e-commerce, mobile and social efforts, including loyalty programs, search, mobile applications and merchandising. Adweek (9/10) - Don't see what you need covered in this Special Report? The Resource Center has all the event details.
 | The Ultimate Holiday Email Campaign Look Book
Retailers make 40% - or more - of their annual revenue during the holidays. Download this look book to learn advanced strategies and tactics that can be implemented now to ensure you keep customers buying from you. With 15 advanced tips and nearly 40 examples, this is the ultimate holiday resource. | |
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for fashionarchive@gmail.com
| | | Read more at SmartBrief.com | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, September 23, 2014
- Monday, September 22, 2014
- Friday, September 19, 2014
- Thursday, September 18, 2014
- Wednesday, September 17, 2014
| | | Editor: Julia Russell
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