Monday, September 15, 2008

DMNews: Range Online Media bought by iProspect

September 15, 2008

Today's News

Range Online Media bought by iProspect

Mary Elizabeth Hurn September 12, 2008

Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great respect for [Range] as competitor in the marketplace," said Robert Murray, president of iProspect."
 

AT&T launches "My Communities" application

Mary Elizabeth Hurn September 12, 2008

AT&T Inc. has launched the My Communities application, allowing mobile subscribers to create and manage social networking accounts on their mobile phones on one dashboard.
 

Good looks to partnerships in marketing campaign

Lauren Bell September 12, 2008

Good magazine is launching a marketing blitz that includes a custom insert in the Sunday edition of The New York Times, a "name your own price" subscription campaign and an partnership with Starbucks.
 

MBTA uses mail to promote program to businesses

Bryan Yurcan September 12, 2008

The Massachusetts Bay Transportation Authority, the Boston-area public transit agency, has begun a direct mail campaign to promote its Corporate Pass program. Steve Greenblatt Creative of Dayton, OH, is the agency working on the project.
 

New Time Inc. insert program available

September 12, 2008

Millard Group has introduced the Time Direct Ventures New Mover Statement Insert Program to the market. This file reaches subscribers to Time Inc.'s roster of publications, which includes Time, Sports Illustrated, People and Money.
 

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In This Week's Print Edition

Campus finance offers evolve

September 12, 2008

College students return­ing to campus this fall face a serious economic downturn, and for those preparing to graduate and enter the working world, debt accrued from student loans and credit card use will likely be a major worry.
 

Hurricane Ike disrupts retail, postal deliveries

Chantal Todé September 12, 2008

As hurricane Ike neared the Texas coast Friday, it had already forced the Port of Houston to shut down and many post offices to close. The Port of Houston probably ranks third among US ports in retail imports, said Jim Bengier, global retail industry executive for supply chain solutions provider Sterling Commerce.
 

Today's lists and databases

Gannett Newspaper Statements Insert Program

September 12, 2008

Inserts - Gannett Newspaper Statements Insert Program - Choice Media - Description: This file contains billingstatements of Gannett newspaper sub­scribers. The program will launch in the fourth quarter of 2008 in the northeast and countrywide in January. There is a maximum of three inserts per statement with a .15-ounce weight limit.
 

Harvard Law "Program on Negotiation" Newsletter

September 12, 2008

New List - Harvard Law "Program on Negotiation" Newsletter - Specialists Marketing Services - Description: This file contains sub­scribers to Harvard Law's Program on Negotiation newsletter. The Program on Negotiation is a Harvard university consortium dedicated to developing the theory and practice of negotiation and dispute resolution.
 

Buyer Advantage Latino Donors by Charity

September 12, 2008

New List - Buyer Advantage Latino Donors by Charity - Focus USA - Description: This file contains Latino individuals who have donated to a variety of charities. Donations are made by direct mail, phone and online, and the average donation is $30.
 

Infomortgage — Loan to Value

September 12, 2008

New List - Infomortgage — Loan to Value - Lighthouse List - Description: This file contains hom­eowners and their mortgage amounts. They are 65% male with an average income of $50,000.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews talks with Holly Pavlika, creative director, G2 Direct & Digital

DMNews' executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing. Click here to listen. 

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