DMNews: Interpublic, Publicis report Q2, first half revenue gains

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July 30, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Interpublic, Publicis report Q2, first half revenue gains Frank Washkuch Advertising holding companies Interpublic Group and Publicis Groupe both reported second-quarter and first-half 2010 year-over-year revenue increases July 29.   Acxiom names Suther CMO, replacing Darviche Ryan Chatelain Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company to pursue other endeavors, according to Ines Rodriguez-Gutzmer, senior marketing communications and PR consultant for Acxiom.   Advertisers not tapping Twitter's potential: 360i Shahnaz Mahmud Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking advantage of it, said digital agency 360i in a report released July 29.   Harte-Hanks reports Q2 net income increase, revenue drop Shahnaz Mahmud Direct marketing services company Harte-Hanks reported a 2.7% year-over-year net income increase to $13.4 million in the second quarter of 2010. However, the company's operating revenues dropped 3.7% year over year to $207.6 million.   Frequent traveler list released Interactive Marketing Solutions has released the Frequent Travel Vacations file to the market. The file contains contact information for consumers who have opted in for domestic and international travel offers.   From the print edition DMNews talks with David Salyers, VP of marketing, Chick-fil-A David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.   WWE implements mobile barcodes Shahnaz Mahmud Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Report: Mobile tickets to drive m-commerce Rose Gordon I know mobile tickets have probably been around for a while, but honestly, my first time using one was about six months ago when I hopped a Bolt Bus from New York to Boston.   more » Today's lists and databases Music For Little People Music For Little People - Estee Marketing Group, Inc. - This file contains parents who nurture their children, expose them to a variety of cultures and are proactive in their education from an early age. Parents can purchase books, DVD's, educational toys, games, nature kits and MUSIC to help inspire their child's growth and learning experience.

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