iMedia Agency Summit Coverage - Day 2

THIS ISSUE: Articles | Photos Event Coverage Day Two Austin, Texas | May 17-20, 2009 Subscribe | View online

Blurring Lines: Conquering Converging Media ARTICLES More articles The secret to keeping a loyalty program fresh Rewards programs are about more than just points and free merchandise. They're about building a deep relationship with your consumers. Check out this expert advice for doing just that. What your bedroom and Facebook page say about you People leave traces of themselves in their environments, both physical and virtual. Here's what those traces can tell you about the people you meet. GALLERY More photos     Steve Patrizi, Director of Advertising Sales, LinkedIn Tamara Bousquet, Media Director, MEA Digital Chip Russo, RVP Sales, Collective Media Liberty Carras, SVP Head of Sales, CNNMoney.com We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!   Advertisement     Mark your calendar   All events » Brand Summit June 7-10, 2009 Colorado Springs, Colorado Summit info Request invitation Entertainment Marketing Summit June 25, 2009 Beverly Hills, California Summit info Request invitation ad:tech Chicago September 1-2, 2009 Chicago, Illinois Event info   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Sean Black VP of Sales at Trulia See full profile, photos and more! Or sign in here

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DMNews: Gilligan formally named USPS chief postal inspector

May 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Gilligan formally named USPS chief postal inspector Nancy Kearney May 19, 2009 Acting Chief Postal Inspector William Gilligan has been officially named to fill the position by US Postmaster General John E. Potter.   NPF: USPS financial situation drives morning panel Lauren Bell May 19, 2009 The US Postal Service's financial situation dominated a discussion with Marie Therese Dominguez, VP, government relations and public policy, USPS, and Patrick Donahoe, USPS deputy postmaster general and COO, this morning at the National Postal Forum. Retiree health benefits, mentioned in Monday's opening session, were a main focus of the talk.   JCPenney sponsors new Yahoo programming Chantal Todé May 19, 2009 Yahoo has launched a new original program called "Daytime in No Time" consisting of highlights from each day's daytime TV programming and sponsored by JCPenney. The new clip show is a follow up to Yahoo's similarly formatted "Prime Time in No Time," which was launched in March 2008 and has had more than 200 million streams. Verizon is the sponsor of that show. Both shows reside on Yahoo TV.   High Gear Media, NBC Digital partner in automotive site Nancy Kearney May 19, 2009 High Gear Media, a publisher of automotive digital media, has been enlisted by NBC Digital Networks to develop content for NBCAutoshow.com. High Gear also announced that is has added Autotrader.com to its automotive content syndication network.   Cox Enterprises to sell Saving Source Direct to MailSouth Nancy Kearney May 19, 2009 Cox Enterprises Inc. said it will sell its Tarboro, NC-based Saving Source Direct to MailSouth, headquartered in Helena, AL, in a deal expected to close May 26. The pending sale follows Cox Newspapers' 2008 announcement that it had placed all of its publishing assets in Texas, Colorado and North Carolina for sale.   New bank Ally launches with campaign focused on trust Nathan Golia May 19, 2009 Ally bank, a newly formed unit of GMAC Financial Services, has launched a campaign with help from BBH New York. The goal of the campaign is to position the company, which was announced earlier this week, as a trustworthy place for its customers in an increasingly wary world around financial services.   Columbia Sportswear to launch e-commerce channel with Demandware Chantal Todé May 19, 2009 Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.   Millard Group introduces multichannel buyers list May 19, 2009 Millard Group has introduced the eBuyersNow! Masterfile to the market. The file contains e-mail, postal and phone information for 2.4 million prospects.   In This Week's Print Edition Direct mail done right Sharon Goldman May 18, 2009 When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, the bottom line. Here are three direct mail campaigns that used creative ideas to overcome challenges and hit the mark.   Big changes for pharma companies may mean big changes in their CRM strategies Lauren Bell May 18, 2009 Like many other industries today, the pharmaceutical industry is undergoing a miniature revolution. New regulations, budget constraints and marketing models, and the availability of new technological tools, are pushing pharma companies to change almost every aspect of their traditional selling strategies — including CRM.   Web Weekly Problem Solver: "How can I integrate social media with my e-mail marketing program?" May 15, 2009 The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.   more » Today's lists and databases IMS Self Employed May 20, 2009 New list — IMS Self Employed — Interactive Marketing Solutions — This file contains freelancers and entrepreneurial individuals. These are active business owners who are always in the market for products and services that will help them and their business. Average age of prospects is 49, and they earn an average of $70,000 per year. Sixty-two percent are female.   Family Christian Stores M-Gen Enhanced May 20, 2009 New list — Family Christian Stores M-Gen Enhanced — Direct Media — This file contains buyers from Family Christian Stores, a retailer of Christ-centered products with more than 320 locations. Marketers can access catalog and online transactional purchasing behavior with this enhancement.   Thomas More College May 20, 2009 New list — Thomas More College — Mary Elizabeth Granger & Associates — This file contains donors to Thomas More College and Sophia Institute Press. These are devout, orthodox and highly educated Catholic individuals.   Fundamental Investors e-Newsletter Paid Subscribers (Opt-In Email File) May 20, 2009 New e-mail list — Fundamental Investors e-Newsletter Paid Subscribers (Opt-In Email File) — eMailtricity —This file contains individuals who are subscribing to or have accepted trial subscriptions to free e-newsletters oriented towards active stock investors. Prospects also are offered and cross-sold into one of five premium publications ranging in price from $50 to $400 per year.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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