DMNews Email Marketing Weekly: 24 Hour Fitness preps Olympic effort

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February 17, 2010 Check out DMNews on your smartphone Advertisement Resolve to Send Better Email Campaigns in 2010 Optimize your email marketing campaigns for success in the New Year by adopting the best practices outlined in StrongMail's Q409 Email Breakthrough Report. From viral campaigns to outstanding branding, find out how top brands have successfully leveraged the latest trends in email marketing. Free Download >> Inbox Insider Inbox Insider: NBC uses e-mail to complement Olympic coverage Dianna Dilworth The 2010 Vancouver Olympic Winter Games are in full swing, and NBC is keeping fans up to date with an e-mail alert program. E-mail service provider Lyris is running the initiative, which was first used for the 2008 Beijing Summer Olympic Games.   News 24 Hour Fitness preps Olympic effort Dianna Dilworth Health club chain 24 Hour Fitness will kick off an integrated campaign this month to coincide with its sponsorship of the Olympic Winter Games, which began February 12. The "We Are All Athletes" effort consists of a campaign Web site, online video, social media, e-mail and direct mail.   O'Charley's deploys Valentine's Day e-mail campaign with new AOR Mary Elizabeth Hurn With a new e-mail agency of record at the helm, family restaurant chain O'Charley's is revamping its e-CLUB e-mail program with a Valentine's Day push.   Google alters Buzz after privacy complaints Gordon MacMillan, Brand Republic Google has been forced to make a series of changes to its social networking service Google Buzz after it was slammed for breaching the privacy of Internet users by exposing their personal details to the world. Based around Gmail, Google launched Buzz on February 9 in an effort to carve out a slice of the social networking space and take on rivals Facebook and Twitter.   McDonald's runs Olympic-themed McNuggets sweepstakes Dianna Dilworth McDonald's launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win tickets to future games.   Opinion How to avoid potential cox.net-like disasters Kris Dougherty, director of operation at Delivra Just days before the official start of the 2009 holiday shopping season, the cox.net domain was added to the FCC's wireless domain list. This presented marketers with a troubling dilemma: is it safe to continue sending e-mail messages to cox.net subscribers?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Fashion retailers set trends in e-mail marketing By Katie Kirkpatrick, senior copywriter and content strategist at T3 In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative group of marketers is focusing on why to buy. Fashion retailers are proving to be trendsetters in more ways than one — they're giving e-mail subscribers a strong point of view.   Lists and Databases Lucky Spin Sweepstakes New list — Lucky Spin Sweepstakes — Macromark — This file contains people who have paid at least $19.95 through direct mail to participate in the Luck Spin Sweepstakes promotion, which gives them a report that outlines how to gain access to cash and prizes. The file is 45% female.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

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