DMNews: DMA makes second round of cutbacks

March 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News DMA makes second round of cutbacks Chantal Todé March 03, 2009 In a second round of cutbacks in recent months, the Direct Marketing Association today let go 26 employees and cancelled some events. It has reduced its staff by more than 50 employees in the past five months, bringing the current staff roster to 86.   RR Donnelley, Orchard Brands in $175 million print deal Chantal Todé March 03, 2009 R.R. Donnelley & Sons Co. has signed a $175 million multi-year agreement with multi-channel merchant Orchard Brands to provide 100% of the retailer's catalog printing and postal logistics services. The deal renews and expands RR Donnelley's relationship with Orchard Brands.   Magazines 24/7 conference focuses on digital Jonathan Mack March 03, 2009 Magazines must make the content on their sites more relevant to better engage and keep their customers, said one industry expert at today's Magazine Publishers of America's (MPA) Magazines 24/7 digital conference. The conference, the fifth of its kind, focused on the magazine industry's foray into the digital space as a way to reach customers.   Time Warner companies partner with Adobe Mary Elizabeth Hurn March 03, 2009 Turner Broadcasting System, Warner Bros. Entertainment and Home Box Office (HBO) have formed an alliance with Adobe Flash Platform in which the companies will collaborate to better monetize their online video and other Web content.   SEMPO board elects new officers, promotes Pruitt, Holoubek Mary Elizabeth Hurn March 04, 2009 The board of the Search Engine Marketing Professional Organization (SEMPO) has elected a new batch of officers. Jeffrey Pruitt, former president of SEMPO, will now serve as chairman. He is also EVP of corporate partnerships at search agency iCrossing. Sara Holoubek, former board member of SEMPO, will replace Pruitt as president.   Debtors list now available March 03, 2009 Lighthouse List Company has introduced the WealthMaster "Cards on File" Bank Cards Declines list to the market. This list is composed of individuals who have requested that their bank card request be declined due debt issues.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Deals abound for DRTV Mary Elizabeth Hurn February 27, 2009 Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV   Blueport Commerce launch to help 'considered' e-sellers Bryan Yurcan February 27, 2009 Blueport Commerce, an e-commerce service provider for "considered" retail markets, launches today by the management team of Furniture.com to help those retailers create online sales opportunities.   Today's lists and databases DirectoryM E-mail File March 04, 2009 New E-mail - DirectoryM E-mail File - Worldata - Description: This file contains users of DirectoryM.com, an advertising network that connects revenue-generating busi­nesses with buyers and readers of online business publications through targeted online advertising.   Advertising Agency Contacts March 04, 2009 New List - Advertising Agency Contacts - Cornerstone List Management - Description: This file contains advertising agency contacts in Canada.   Credit Plus - Stored Value Catalog Buyers March 04, 2009 New List - Credit Plus - Stored Value Catalog Buyers - Lighthouse List - Description: This file contains people who have applied for a stored value credit card, which is like a debit card.   Financially Distressed US Consumers March 04, 2009 New List - Financially Distressed US Consumers - V12 Group - Description: This file contains people who are in need of financial relief due to the recession.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
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