DMNews Database Weekly: BPA testing Brand Reach audit with business-to-business publisher

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October 8, 2009 Check out DMNews on your smartphone News BPA testing Brand Reach audit with business-to-business publisher Mary Elizabeth Hurn Nonprofit media-auditing organization BPA Worldwide is testing its Brand Reach audit-report process with business-to-business publisher Stamats Business Media as a client. The report is a way for publishers, media buyers and advertisers to get a view of all the communication channels by which a publication reaches consumers. Auditing is typically done on a channel-by-channel basis.   JetBlue working with e-Dialog on e-mail marketing, loyalty program Dianna Dilworth JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.   Audi of America selects RTC as CRM agency Cara Wood Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.   ParadyszMatera names Stagno president of analytics unit Frank Washkuch ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.   Chase integrated effort highlights small business cards Kevin McKeefery Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.   SGA Executive Tracker awards Worldata list management Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.   Column Revving up relevance in loyalty messaging Di Cullen, president, Direct Antidote n an April 2009 study conducted jointly by COLLOQUY and my customer loyalty agency Direct Antidote, we asked more than 2,000 US consumers in an online panel how relevant they found loyalty program communications on a 10-point scale. Just 32% of consumers surveyed rated the relevance of program communications at an 8 or higher. However, many of their responses sustain hope.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Epsilon: Q2 marketing e-mail opens up 18% over 2008

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October 8, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Make the Right Marketing Investment Choices With a hopeful eye toward an economic turnaround, marketers are thinking about the capabilities that will be most critical to helping them accelerate recovery and plan for sustainable improvement. We've got the Roadmap. On Oct 14th , Quaero experts will discuss how to adopt a systematic Roadmap approach to help you sort through the maze of choices as you prioritize your marketing capability, campaign and program investments. Register Now! Today's News Epsilon: Q2 marketing e-mail opens up 18% over 2008 Mary Elizabeth Hurn October 07, 2009 Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.   Amazon debuts mobile payment option Dianna Dilworth October 07, 2009 Amazon Payments LLC, an Amazon.com company, released a mobile payment system on October 5. Amazon Mobile Payments Service lets the company's merchants process transactions via mobile phone and allows consumers to check out using Amazon's 1-Click.   Jamba Juice launches "Feel good" integrated effort Dianna Dilworth October 07, 2009 Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.   Havas Digital to use Omniture platform for search marketing efforts Frank Washkuch October 07, 2009 Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.   UPS e-mail marketing effort promotes carbon offset initiative Frank Washkuch October 07, 2009 UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week.   Reynolds DeWalt acquires RiverView to boost direct mail capabilities Kevin McKeefery October 06, 2009 Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel agency, made the acquisition to boost its direct mailing capabilities, particularly in database management and analytics services for mail campaigns, in which RiverView specialized.   Focus USA releases tanning list October 07, 2009 Focus USA has introduced the DatAdvantage EMAIL - Lookin' Good - Tanning Salon Members list to the market. This file contains e-mail addresses for individuals who visit a tanning salon an average of once a week.   From the Print Edition DRTV clicks for sales Mary Elizabeth Hurn Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.   Leads let you down? Look at the source You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.   Web Weekly Top Tips: Planning a successful e-mail campaign for the holidays Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.   more » Today's lists and databases Gourmet Cooking and Dining by Direct Group New list — Gourmet Cooking and Dining by Direct Group — Direct Group — This file contains connoisseurs of gourmet food and wine. This affluent group has the discretionary income to indulge fine restaurants and purchase the food and wines to make their meals at home a true dining experience. Household incomes range from no less than $100,000 to as much as $500,000.   The Living Large - High Society New list — The Living Large - High Society — List Connection Inc. — This file contains US individuals who make $150,000 or more per year. This file is 80% male. Suggested usage includes high-end credit card, financial, upscale catalog and magazine offers.   Around the Clock Payday New list — Around the Clock Payday — Data Lists Services — This file contains people who have all applied onine for a payday advance of up to $750.00. Suggested usage includes secured and unsecured credit card offers, debt consolidations offers, catalog card offers and financial services. Average income is $26,258.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.