DMNews: Epsilon: Q2 marketing e-mail opens up 18% over 2008

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October 8, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Make the Right Marketing Investment Choices With a hopeful eye toward an economic turnaround, marketers are thinking about the capabilities that will be most critical to helping them accelerate recovery and plan for sustainable improvement. We've got the Roadmap. On Oct 14th , Quaero experts will discuss how to adopt a systematic Roadmap approach to help you sort through the maze of choices as you prioritize your marketing capability, campaign and program investments. Register Now! Today's News Epsilon: Q2 marketing e-mail opens up 18% over 2008 Mary Elizabeth Hurn October 07, 2009 Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.   Amazon debuts mobile payment option Dianna Dilworth October 07, 2009 Amazon Payments LLC, an Amazon.com company, released a mobile payment system on October 5. Amazon Mobile Payments Service lets the company's merchants process transactions via mobile phone and allows consumers to check out using Amazon's 1-Click.   Jamba Juice launches "Feel good" integrated effort Dianna Dilworth October 07, 2009 Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.   Havas Digital to use Omniture platform for search marketing efforts Frank Washkuch October 07, 2009 Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.   UPS e-mail marketing effort promotes carbon offset initiative Frank Washkuch October 07, 2009 UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week.   Reynolds DeWalt acquires RiverView to boost direct mail capabilities Kevin McKeefery October 06, 2009 Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel agency, made the acquisition to boost its direct mailing capabilities, particularly in database management and analytics services for mail campaigns, in which RiverView specialized.   Focus USA releases tanning list October 07, 2009 Focus USA has introduced the DatAdvantage EMAIL - Lookin' Good - Tanning Salon Members list to the market. This file contains e-mail addresses for individuals who visit a tanning salon an average of once a week.   From the Print Edition DRTV clicks for sales Mary Elizabeth Hurn Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.   Leads let you down? Look at the source You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.   Web Weekly Top Tips: Planning a successful e-mail campaign for the holidays Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.   more » Today's lists and databases Gourmet Cooking and Dining by Direct Group New list — Gourmet Cooking and Dining by Direct Group — Direct Group — This file contains connoisseurs of gourmet food and wine. This affluent group has the discretionary income to indulge fine restaurants and purchase the food and wines to make their meals at home a true dining experience. Household incomes range from no less than $100,000 to as much as $500,000.   The Living Large - High Society New list — The Living Large - High Society — List Connection Inc. — This file contains US individuals who make $150,000 or more per year. This file is 80% male. Suggested usage includes high-end credit card, financial, upscale catalog and magazine offers.   Around the Clock Payday New list — Around the Clock Payday — Data Lists Services — This file contains people who have all applied onine for a payday advance of up to $750.00. Suggested usage includes secured and unsecured credit card offers, debt consolidations offers, catalog card offers and financial services. Average income is $26,258.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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