DMNews: FTC files suits to halt car warranty robocalls

May 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Webcast: Today's News FTC files suits to halt car warranty robocalls Nancy Kearney May 14, 2009 The Federal Trade Commission today filed suit in federal court in Illinois against companies it said were responsible for millions of deceptive phone calls offering extended vehicle warranties. In two related complaints, the FTC said it took action against both the promoter of the warranties, as well as the telemarketing company it hired to carry out its deceptive campaign.   MMA adds execs from Nielsen, Vibes Media and others to its Board Cara Wood May 14, 2009 The Mobile Marketing Association announced its 2009 North American Board of Directors today. New to the board this year are: The Nielsen Co.'s Julia Resnick, VP of mobile media solutions; Millennial Media president/CEO Paul Palmieri; Sprint-Nextel's Lisa-Anne Uhrmacher, GM of mobile advertising; Verizon's Richard Williams, executive director, digital media operations; Vibes Media president Jack Philbin; and Yahoo's David Katz, VP of mobile advertising and publisher services.   Telematch acquires Phoenix Data Processing, Farm Market iD Lauren Bell May 14, 2009 Telematch Inc., a marketing and information services provider, has acquired two new businesses from Multi Ag Media LLC: Phoenix Data Processing and Farm Market iD. Terms of the two acquisitions were not disclosed.   Brewery picks new AORs anticipating national push Cara Wood May 14, 2009 Oregon-based craft beer distillery Deschutes Brewery began distributing in Utah today, bringing its total to 14 US states. The beer company selected North and Campbell Consulting Group Inc. as its agencies of record for creative and public relations earlier this week. The new agency appointments were made to help the 20-year old, privately owned beer maker manage its marketing as it moves toward becoming a national brand, according to Jason Randles, marketing manager at Deschutes.   Music downloads drive brand promotions Chantal Todé May 14, 2009 Using marketing campaigns with a music tie-in that include free, downloadable music track offers to target a younger demographic are gaining popularity for brands as diverse as Zippo lighters and Vitaminwater. "Zippo has a deep heritage with music," said Rick Gardinier, chief digital officer at agency Brunner, which recently launched a Zippo campaign that partners the brand with Rolling Stone magazine and RealNetworks for a microsite in support of indie rock music.   Macromark, DM360 partner on international DM May 14, 2009 Brewster, NY-based list brokerage Macromark Inc. has partnered with Maryland-based DM360 Inc. to provide client services overseas. DM360 founder and president Stacy Berver and Macromark president and CEO David Klein have worked together for well over a decade, according to the company executives.   Worldata awarded Kompass list management May 13, 2009 Worldata has been awarded management of the Kompass postal and e-mail lists. The previous list manager was Bethesda List Center.   In This Week's Print Edition Redplum mailer lets marketers dissect why some mail practices are not ideal Scott Couvillon President of marketing, Dukky May 04, 2009 In critiquing this mailer piece from Redplum, we also can examine the direct mail practices we see every day that crush any chance of significant redemption and contribute to the definition of "junk mail."   What to consider when it's time for a Web site revamp, why size doesn't always matter and more May 04, 2009   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Revue Commerce May 15, 2009 New list — Revue Commerce — Cornerstone List Management — This file contains active paid subscribers to a Quebec magazine reaching top and middle management. Twenty-four percent of prospects are female and 76% are male. Average age of readers is 45. Forty-two percent are university educated; 80% are homeowners.   Fair Indigo May 15, 2009 New list — Fair Indigo — Catalyst Direct Marketing — This file contains catalog shoppers who have purchased apparel, gifts, jewelry, accessories and baby items, all made by workers who are paid a fair wage in their communities.   Sure-Fit Slipcovers PIP May 15, 2009 New insert program — Sure-Fit Slipcovers PIP — Leon Henry Inc. — This file places inserts into packages from Sure-Fit, which sells slipcovers, sofas, love-seats, chairs, wing chairs, dining room chairs, recliners, ottomans and folding chairs as well as furniture throws.   Market Mapping plus LLC: Waterfront Homeowners May 15, 2009 New management — Market Mapping plus LLC: Waterfront Homeowners — Aggressive List Management — This file contains homeowners that reside full-time in homes located on waterfront property. These lucrative upscale homeowners live within 300 ft. or 950 ft. on or adjacent to a major lake, river and ocean or inland coastal waterway. These prospects enjoy relaxing, entertaining, and participating in outdoor activities such as boating, fishing, water skiing and more.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 4 Tips: Twitter marketing Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips. Click here to read. FREE WHITEPAPERS View More Research DMNews Data Management Survey

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