DMNews Digital Insider: How to improve social media accountability

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November 17, 2009 Check out DMNews on your smartphone Advertisement Online Campaign Management: The game has changed. Take control of your online marketing with Aprimo Marketing Studio™. This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities - from email to social media to offline-online integration - faster than ever before. Click here to find out more and get a FREE demo today. Inside Digital How to improve social media accountability Cara Wood While the social media channel provides a glut of data for those listening and participating, marketers have struggled to find relevant ways to tie time and money invested in the channel to ROI and sales objectives. DMNews asked marketing experts for advice on making social media more accountable.   Latest News SearchForce releases multichannel analytics tool Mary Elizabeth Hurn Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool.   CKFree push leverages social networking apps Cara Wood Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.   Welch's juices up brand marketing with digital effort Cara Wood Concord, MA-based juice maker Welch's only began using online advertising two years ago, but it has already more than tripled its initial spending, dropping $4 million dollars online last year. Its latest campaign, the "Real. Grape. Goodness" integrated effort, launched November 12 with TV, online and print components. Its aim is connecting with Gen X mothers.   Tobi.com debuts virtual fitting room Dianna Dilworth For fashionistas who love trying on clothes but don't want to leave home, online retailer Tobi.com has opened a virtual fitting room. The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits.   Regulators, marketers seek to clarify pharma's marketing role on social media at hearings Matthew Arnold, senior editor, Medical Marketing and Media Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Opinion How to use analytics to measure online video effectiveness Timothy Hawthorne, founder, chairman and ECD, Hawthorne Direct Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of them don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Three ways to boost site-wide relevance and conversions Pete Olson Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant, keep the visitors on-site and move them to a conversion. Only by delivering personal on-site experiences can marketers achieve the best return for their marketing spend.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Postal Service reports $3.8B net loss for FY09; Publicis announces MS&L Group division

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November 17, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Postal Service reports net loss of $3.8B for fiscal 2009 Frank Washkuch The US Postal Service reported on November 16 a net loss of $3.8 billion for its 2009 fiscal year. It also disclosed a nearly 9.1% drop on operating revenue to $68.1 billion this year from $74.9 billion last year. While the agency's net loss is $1 billion more than the $2.8 billion reported for the 2008 fiscal year, it cut operating expenses by nearly $6 billion for the fiscal year.   Publicis to launch MS&L Group division to integrate marketing services Cara Wood Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.   MasterCard debuts mobile payments platform in Brazil Dianna Dilworth MasterCard introduced Mobile Payments Gateway, a mobile payments processing platform, in Brazil on November 16. The service gives consumers the ability to use their phones as payment devices and link their existing credit, debit or prepaid MasterCard accounts to fund mobile payments.   ASPCA adds to database via pro-bono effort Mary Elizabeth Hurn Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation effort earlier this month. Lead agency Pontiflex is executing the campaign pro-bono, after deciding to work on it instead of giving away free items at the Ad:Tech New York conference.   SearchForce releases multichannel analytics tool Mary Elizabeth Hurn Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool.   CKFree push leverages social networking apps Cara Wood Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! From the Print Edition DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.   Time nears to rename discipline Carol Krol DM legend Stan Rapp discusses why the term 'direct marketing' may soon be extinct: " We know the reliance on intrusive TV adv as a dominant force in building brands and sales is fading away. The big question is will interactive — sometimes referred to as digital — become the platform driving the new marketing, or will marketing directly be that platform?" he asks.   Podcast Responsys CMO Olrich discusses e-mail's evolution November 3, 2009 Associate editor Dianna Dilworth talks with Scott Olrich, CMO of Responsys, about e-mail marketing's evolution and the future of the channel. Click for more 30th podcasts » Today's lists and databases Cellular Phone Owners Sourced from online registration, survey response, and lifestyle questionnaire, this file represents consumers that love to stay connected with friends and family. These individuals have indicated that they own a cell phone or mobile device. They are interested in receiving information on New Cell Phones, PDA's, Music Downloads, Ring tones, Cellular Service Plans, WiFi, Internet Access, Cell Phone Accessories and Go Phones.   Slap Chop Buyers Datamatch This file has more than 20,000 buyers of a infomercial product, "Slap Chop," a food-mining gadget. It is managed by List Services and selectable by age, income, ethnicity and religion.   Hemmings Publishing Enhanced Masterfile This brand new file, managed by Statlistics, contains subscriber to automobile titles including Classic Car, Motor News, Muscle Machines, and Sports & Exotic Car.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.