DMNews Digital Insider: How to improve social media accountability

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November 17, 2009 Check out DMNews on your smartphone Advertisement Online Campaign Management: The game has changed. Take control of your online marketing with Aprimo Marketing Studio™. This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities - from email to social media to offline-online integration - faster than ever before. Click here to find out more and get a FREE demo today. Inside Digital How to improve social media accountability Cara Wood While the social media channel provides a glut of data for those listening and participating, marketers have struggled to find relevant ways to tie time and money invested in the channel to ROI and sales objectives. DMNews asked marketing experts for advice on making social media more accountable.   Latest News SearchForce releases multichannel analytics tool Mary Elizabeth Hurn Bid management software-maker SearchForce has launched its "Cross-Channel Marketing Tracker" platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Search marketing agency Prime Visibility has signed on to use the tool.   CKFree push leverages social networking apps Cara Wood Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.   Welch's juices up brand marketing with digital effort Cara Wood Concord, MA-based juice maker Welch's only began using online advertising two years ago, but it has already more than tripled its initial spending, dropping $4 million dollars online last year. Its latest campaign, the "Real. Grape. Goodness" integrated effort, launched November 12 with TV, online and print components. Its aim is connecting with Gen X mothers.   Tobi.com debuts virtual fitting room Dianna Dilworth For fashionistas who love trying on clothes but don't want to leave home, online retailer Tobi.com has opened a virtual fitting room. The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits.   Regulators, marketers seek to clarify pharma's marketing role on social media at hearings Matthew Arnold, senior editor, Medical Marketing and Media Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Opinion How to use analytics to measure online video effectiveness Timothy Hawthorne, founder, chairman and ECD, Hawthorne Direct Companies of all sizes and across all industries are investing in video cameras and editing tools, making videos and posting them on the Web. What many of them don't realize is that putting video on the Internet without tracking its effectiveness is tantamount to hiring a new sales rep, training her, giving her a customer route and then never checking in with her.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Three ways to boost site-wide relevance and conversions Pete Olson Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant, keep the visitors on-site and move them to a conversion. Only by delivering personal on-site experiences can marketers achieve the best return for their marketing spend.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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