DMNews: News from Tiffany, Net-a-Porter and Rodale

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June 18, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Net-A-Porter to launch men's site in 2011 Iris Dorbian Online retailer Net-A-Porter will launch a male counterpart to its 10-year-old women's luxury site in January. Named "Mr. Porter," the e-commerce portal will sell clothes from high-end apparel brands, such as Ralph Lauren, Burberry and YSL.   Rodale rebrands custom publishing group Kevin McKeefery Rodale has rebranded its Rodale Custom Publishing division to Rodale Custom Content & Marketing.Though the move comes after both Meredith Corp. and Hearst Corp. beefed up their marketing capabilities, the company is not simply riding an industry trend, said Valerie Valente, senior VP and publishing director at Rodale.   Tiffany & Co. aids ring-shopping with iPhone app Iris Dorbian Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that let shoppers browse engagement rings and size them. The app, known as the "Engagement Ring Finder," was developed in response to consumer demand and launched June 14.   MetaResponse Group releases financial newsletter list The MetaResponse Group released the Small Cap Sentinel Newsletter Subscribers E-mail List to the market June 17. The e-mail list reaches active investors who share an interest with firms in small market capitalization.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Direct sales through social clicks Dianna Dilworth Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both company fan pages and members' news feeds.   Today's lists and databases Career Minded Professionals - Moving Up Career Minded Professionals - Moving Up - This file contains professionals who are constantly looking for ways to advance in their careers. The Career Minded Professionals - Moving Up list is an ideal prospecting tool for online educators, self improvement offers, seminars, and continuing education programs - Media Source Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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