DMNews: Dell 'Wide Open' marketing campaign introduces services division

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June 14, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Dell 'Wide Open' marketing campaign introduces services division Rose Gordon Dell will roll out a multimillion-dollar marketing campaign on Monday to introduce the company's new tech services division, following its purchase of Perot Systems last year.   Sears launches Blue Crew HQ customer service site Iris Dorbian Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site.   California Lottery reviewing agencies for integrated work Dianna Dilworth The California Lottery has issued an RFP seeking advertising and integrated communications services, noting that it will conduct an increasing amount of digital work in coming years.   Steve Madden's online sales jump after site redesign Rose Gordon Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.   Home shopping network IndieShop to debut on Wizebuys Iris Dorbian IndieShop, a television-based shopping service that will sell handcrafted designer items, will debut on Wizebuys TV June 14. Wizebuys TV is a paid programming network that reaches approximately 40 million homes in 150 markets.   Leon Henry debuts Scentiments.com package insert program Leon Henry Incorporated launched a Scentiments.com package insert program June 11. The program reaches all customers who have purchased fragrances and skin care products from Scentiments.com.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Reduce buyer risk to increase lead generation The CMO of transportation and logistics company Con-way, on refining lead gen for a 'stickier' brand   Today's lists and databases Weight Loss and Exercise Product Buyers Weight Loss and Exercise Product Buyers - Dataline, Inc - This file contains known female buyers of diet and fitness products, as well as fitness apparel.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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