DMNews: Microsoft and ComScore team for online brand measurement tool

July 31, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. Learn more >> Today's News Microsoft and ComScore team for online brand measurement tool Dianna Dilworth July 30, 2009 Microsoft has teamed up with ComScore to develop a digital media planning technology that aims to help brand advertisers measure reach, frequency and audience composition at the ad placement level online.   Amendments to postal bill rile unions Cara Wood July 30, 2009 The Senate Homeland Security and Governmental Affairs Committee delayed its vote on the Postal Service Retiree Health Benefits Funding Reform Act of 2009 (S. 1507) at a business meeting on July 29. Instead, the committee, chaired by Sen. Joe Lieberman (I-CT), made four amendments to the bill that restrict employee bonuses, increase the annual allowable debt for the agency and require expedited reporting on the USPS's financial health.   Reed Business titles back on the block Lauren Bell July 30, 2009 Following a disappointing first half and an enterprise-wide portfolio review, Reed Elsevier is putting portions of its Reed Business Information (RBI) unit back on the block. This time around, the company's US titles only are up for sale, barring a handful that will become part of RBI Global. Variety, which has a weekly circulation of 34,000, Reed Construction Data, RSMeans, MarketCast, LA411 and BuyerZone, will all be retained.   DMA introduces certification program Chantal Todé July 30, 2009 The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this.   Valassis Q2 net earnings more than double year over year Nathan Golia July 30, 2009 Valassis has reported that its net earnings for the second quarter of 2009 have more than doubled compared with the same period in 2008, though total revenue dropped. The company said that the 141% rise in net earnings, from $6.6 million last year to $15.9 million this year, could be attributed to a plan to maximize profits through cuts in selling, general and administrative costs including staffing, divested and discontinued businesses and reduced discretionary spending.   New ABC report highlights e-newsletters' importance Lauren Bell July 30, 2009 The Audit Bureau of Circulations (ABC) highlighted the growing importance of digital content this week when it released its first audit report specifically for e-newsletters. ABC's interactive unit, ABCi, had offered multimedia reports that include e-newsletter information, but this report, for Advertising Age, is the first to focus solely on a publisher's combined e-newsletter products. Previous e-newsletter audits appeared on Consolidated Media Reports or Multimedia Publisher's Statements.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Is it time to manage your e-mail in-house? E-mail affordability is receiving a lot of attention in today's tight economic environment. Two experts debate whether it's time to re-evaluate your ESP and invest in a system   Data driving digital transition Lauren Bell Vertis' CEO Allen on what print marketers need to know about digital and database marketing   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases International City/County Management Association Masterfile New list — International City/County Management Association Masterfile — MGI Lists — This file contains non-member attendees of the International City/County Management Association educational programs and purchasers of ICMA educational products. The association provides publications, data, information and technical assistance to municipal management experts worldwide.   Digest International Opportunity Subscribers New list — Digest International Opportunity Subscribers — Macromark — This file contains opportunity seekers who have responded a $32 home business program offer. By responding to nationally placed spaced ads and direct mail campaigns, these individuals are seeking information on the financial freedom that this work-from-home program can offer them.   PlanSponsor Masterfile New list — PlanSponsor Masterfile — MeritDirect — This file contains benefits and retirement decision-makers. PlanSponsor helps these decision-makers navigate the complex world of retirement and provide the right solutions to their various constituencies via its publishing, online, email newsletter and education assets, provides comprehensive news, content, research, training and e-commerce services.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Microsoft and Yahoo to partner for search and ad sales

July 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. Learn more >> Today's News Microsoft and Yahoo to partner for search and ad sales Dianna Dilworth In a move to better compete with search leader Google, Microsoft and Yahoo have finally come to an agreement to work together by inking a multi-year deal to partner around search and advertising.   USA Today to send new e-edition Monday Lauren Bell USA Today will launch a new e-edition and its first regular weekend product on Monday, August 3. The Gannett-owned paper was already offering an e-edition that had limited reach — making up about 1200 of USA Today's average daily circulation of 2,113,725. This new offering will be sent as a companion product to all print subscribers and included in USA Today's overall ABC measurement for circulation.   Service providers work to fill voids in ZIP data Nathan Golia With pressures from falling sales to rising postal rates forcing marketers to be more accurate with their direct mail programs, geographic data service providers are competing to offer the best ZIP code and carrier route data in ways mailers can easily apply to their campaigns. Two of these companies, MarketMaps and Maponics, have launched new ZIP code data suites this month to address marketers' targeting and compatibility needs.   People News from Emerge, Digitas Health, ClickSquared, Local.com Emerge adds Shapiro as senior advisor...SVPs to manage new London, Boston Digitas Health offices...ClickSquared names King GM...Local.com taps Plonski as CTO.   List Solutions has new education list List Solutions has introduced the Homeschool Teaching list to the market. This file contains home educators who actively seek resources, activities, and supplies to integrate into their lesson plans.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition USPS mulls delivery, office cuts to save itself Cara Wood Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency's attempts to rescue itself from a pending financial crisis at the end of this fiscal year.   Creative campaigns from Cinnabon, The Room Place and Progress Energy Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases Physicians with Hospital Affiliation New lists — Physicians with Hospital Affiliation — SK&A — This list contains doctors who have affiliations with hospitals, not just medical groups or group practices. This represents approximately 82% of SK&A's Office-Based Physicians Database. Suggested uses for the list include marketing for pharmaceuticals, CME programs, recruitment services, patient compliance programs, practice software, medical equipment and supplies, office needs and publication subscriptions; building early relationships with prescribers; and market planning and analysis.   Cell Phone Subscribers by Carrier New list — Cell Phone Subscribers by Carrier — ListBargains — This file contains cell phone subscribers nationwide who have opted in to receive telecommunication offers and other incentives that interest them. They are recent responders to marketing campaigns and are interested in reward programs, financial offers, coupons and discount opportunities.   Physicians by Specialty and Dentists with Opt-in E-mail Address New e-mail list — Physicians by Specialty and Dentists with Opt-in E-mail Address — Dunhill International List Co. — This file contains high-earning, practicing physicians directly involved with millions of patients daily. These professionals are interested in educational offers, trade publications, medical equipment, office supplies, health updates, investment and financial offers, membership offers, newsletter and magazine offers, travel and leisure and credit card offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Service providers work to fill voids in ZIP data

July 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Service providers work to fill voids in ZIP data Nathan Golia With pressures from falling sales to rising postal rates forcing marketers to be more accurate with their direct mail programs, geographic data service providers are competing to offer the best ZIP code and carrier route data in ways mailers can easily apply to their campaigns. Two of these companies, MarketMaps and Maponics, have launched new ZIP code data suites this month to address marketers' targeting and compatibility needs.   IBM to acquire SPSS in analytics push Lauren Bell IBM continued its aggressive push into the analytics space Tuesday with the announcement that it would acquire predictive analytics firm SPSS and launch its Smart Analytics System in the second half of 2009. The planned acquisition, for $1.2 billion in cash, would equip IBM with SPSS' analytics software — including tools for data collection, statistics, modeling and deployment — building IBM's software portfolio as well as its business analytics offerings.   360i parent launches behavioral marketing services Chantal Todé Innovation Interactive, the parent company of digital agency 360i and search engine optimization technology SearchIgnite, is raising its commitment to behavioral marketing with the US introduction of the Netmining Web site conversion optimization suite and the launch of the Netmining Evolution behavioral ad network. Netmining wants to "up the game" on behavioral marketing by going beyond simply recognizing users and segmenting them, said Will Margiloff, CEO at Innovation Interactive.   Jigsaw to leverage Harte-Hanks IT market intelligence Chantal Todé Business information and data services provider Jigsaw has partnered with Harte-Hanks to leverage its IT market intelligence. Jigsaw is an online directory of business contact information that is generated by a global community of 900,000 members. The database currently contains information on more than 14 million business contacts. Jigsaw will use data from Harte-Hanks, such as information about a company's installed technologies, to enrich the database and be able to provide more targeted sales prospecting and marketing data.   Network Solutions starts healing process after data breach Lauren Bell Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.   Cloud data faces security scrutiny Lauren Bell A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a buzz-worthy issue this summer.   Web analytics diversify and deepen Lauren Bell In a crowded online retail market, Web analytics have become essential. But visitor counts alone aren't cutting it anymore for e-commerce firms looking to provide ultra-personalized shopping experiences.   Column Marketers look to network in SaaS boom Jeff Wilkins, Chairman, Entiera Inc. Since the '90s, the sofware-as-a-service (SaaS) model has been applied to many categories of software, including customer relationship management and marketing automation tools. But applications are just part of the story for a new "network-empowered" direct marketing industry. Beyond software, marketing data and lists can also be delivered using an on-demand model.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' E-Mail Weekly: Fabric.com increases conversions by 43% by focusing on e-mail

July 29, 2009 Check out DMNews on your smartphone Advertisement *NEW* Q209 Email Breakthrough Report: The Best in Email Marketing The second installment in the Breakthrough Report series offers in-depth analysis of the latest email marketing trends and best practices from major brands including Apple, Dell and Travelocity. Review actual campaigns selected for outstanding strategy, content and creative execution. Download your free copy today. News Fabric.com increases conversions by 43% by focusing on e-mail Dianna Dilworth Last year, online fabric store Fabric.com has revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%.   DMNews chats with Experian CheetahMail creative director Steve Sharp Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be   Pourfect Dublin by Dialogue Ireland In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.   Yahoo to refocus advertising and user experience after 13% decline in revenue Dianna Dilworth As Yahoo sees a drop in revenue, the online giant is refocusing to build out its ad offering and the user experience on its site. In yesterday's sales call, Yahoo reported revenues of $1,573 million for the second quarter of 2009, a decrease of 13% from the second quarter of 2008. The decrease was driven by a 15% decline in search advertising revenue and a 14% decline in display advertising revenue.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Advertisement Opinions Inbox Insider: Endless e-mails are not the way to win a customer Dianna Dilworth About a week and a half ago I ordered a pair of sandals from Endless.com and since then, the e-mails have seemed endless. This is not the way to build a relationship with an existing customer. I would like to see is them embrace my new customer status with a softer approach to e-mail and maybe an incentive that could be more relevant to me.   DRTV advertisers need e-mail for response & acquisition Jason Oates The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2008 DMNews Essential Guide to E-mail Marketing is now online The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.   Key ways to optimize unsubscribe requests Arthur Sweetser, CMO, e-Dialog As the Internet audience matures, convincing people to sign up for e-mail marketing has become much more of a challenge. That makes every address added to your database a valuable asset. Though many companies fixate on address acquisition, they don't pay sufficient attention to the relevance of their e-mail campaigns.   Lists and Databases Kompass International C-Level Executives New list — Kompass International C-Level Executives — Worldata — This file contains senior-level business professionals working at companies around the globe.   Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.