DMNews: Microsoft and Yahoo to partner for search and ad sales

July 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. Learn more >> Today's News Microsoft and Yahoo to partner for search and ad sales Dianna Dilworth In a move to better compete with search leader Google, Microsoft and Yahoo have finally come to an agreement to work together by inking a multi-year deal to partner around search and advertising.   USA Today to send new e-edition Monday Lauren Bell USA Today will launch a new e-edition and its first regular weekend product on Monday, August 3. The Gannett-owned paper was already offering an e-edition that had limited reach — making up about 1200 of USA Today's average daily circulation of 2,113,725. This new offering will be sent as a companion product to all print subscribers and included in USA Today's overall ABC measurement for circulation.   Service providers work to fill voids in ZIP data Nathan Golia With pressures from falling sales to rising postal rates forcing marketers to be more accurate with their direct mail programs, geographic data service providers are competing to offer the best ZIP code and carrier route data in ways mailers can easily apply to their campaigns. Two of these companies, MarketMaps and Maponics, have launched new ZIP code data suites this month to address marketers' targeting and compatibility needs.   People News from Emerge, Digitas Health, ClickSquared, Local.com Emerge adds Shapiro as senior advisor...SVPs to manage new London, Boston Digitas Health offices...ClickSquared names King GM...Local.com taps Plonski as CTO.   List Solutions has new education list List Solutions has introduced the Homeschool Teaching list to the market. This file contains home educators who actively seek resources, activities, and supplies to integrate into their lesson plans.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition USPS mulls delivery, office cuts to save itself Cara Wood Mailers, US Postal Service officials and legislators have been keeping a close eye on the agency's attempts to rescue itself from a pending financial crisis at the end of this fiscal year.   Creative campaigns from Cinnabon, The Room Place and Progress Energy Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases Physicians with Hospital Affiliation New lists — Physicians with Hospital Affiliation — SK&A — This list contains doctors who have affiliations with hospitals, not just medical groups or group practices. This represents approximately 82% of SK&A's Office-Based Physicians Database. Suggested uses for the list include marketing for pharmaceuticals, CME programs, recruitment services, patient compliance programs, practice software, medical equipment and supplies, office needs and publication subscriptions; building early relationships with prescribers; and market planning and analysis.   Cell Phone Subscribers by Carrier New list — Cell Phone Subscribers by Carrier — ListBargains — This file contains cell phone subscribers nationwide who have opted in to receive telecommunication offers and other incentives that interest them. They are recent responders to marketing campaigns and are interested in reward programs, financial offers, coupons and discount opportunities.   Physicians by Specialty and Dentists with Opt-in E-mail Address New e-mail list — Physicians by Specialty and Dentists with Opt-in E-mail Address — Dunhill International List Co. — This file contains high-earning, practicing physicians directly involved with millions of patients daily. These professionals are interested in educational offers, trade publications, medical equipment, office supplies, health updates, investment and financial offers, membership offers, newsletter and magazine offers, travel and leisure and credit card offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.