DMNews: USPS OKs two-way postage for resusable envelopes

February 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS OKs two-way postage for resusable envelopes Bryan Yurcan February 03, 2009 The US Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes.   Borders new CEO culls corporate staff Chantal Todé February 03, 2009 Borders new CEO isn't wasting any time shaking things up at the struggling multichannel bookseller, announcing the elimination of 16 corporate positions.   UPS freezes top salaries, releases Q4 results Bryan Yurcan February 03, 2009 UPS today announced a fourth quarter profit of $254 million. However, because sales dropped 5.2%, the company also said it was freezing management salaries and suspending its match for 401(k) plans.   GroupM makes online campaign data confidential Mary Elizabeth Hurn February 03, 2009 WPP-owned online media company GroupM has updated its terms and conditions of online ad buys with publishers, saying the data it gathers from clients' online ads will be now be confidential.   Responsys sees 40% growth in 2008 Dianna Dilworth February 03, 2009 With new client wins including Epson America, Freshpair, Johnson & Johnson's Asia Pacific, Questia Media, Sanrio and Whole Foods Market, e-mail service provider Responsys has posted record growth for its 2008 business.   Charity donors list now available February 03, 2009 Trinity Direct has introduced the California Children's Charities Gift Givers list to the market. This list is composed of individuals who have responded to telemarketing appeals to donate to various charities that benefit children.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED 696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED 696.   In This Week's Print Edition Mailing out vacations Jonathan Mack February 02, 2009 With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.   Test your way to insert media success February 02, 2009 There's no question that insert media can be a cost-effective, potentially lucrative marketing channel. But to see success, testing different programs is essential. Four industry pros weigh in on what to look for.   Today's lists and databases 2009 Consumer Spending Emporium February 04, 2009 New List - 2009 Consumer Spending Emporium - The Catamount Group - Description: This file contains consumers across the US.   EZ Grant - Members - Geon Media Group February 04, 2009 New List - EZ Grant - Members - Geon Media Group - Description: This file contains people who have subscribed to the monthly EZ Grant kit, which offers access to grant money.   Cellular Phone Owners February 04, 2009 New List - Cellular Phone Owners - eTargetMedia.com Inc. - Description: This file contains cellular phone users across the US and are interested in receiving information regarding new phones, accessories, ring tones, service plans and music downloads.   PSST Investors February 04, 2009 New List - PSST Investors - Infinite Media - Description: This file contains high risk investors who invest in oil, gas, gold, silver and platinum.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research

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