DMNews: PayPal opens up platform to developers

July 24, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News PayPal opens up platform to developers Chantal Todé July 24, 2009 EBay company and alternative payment option PayPal has announced plans to open its platform to third-party developers, allowing them to embed the PayPal payment system into their applications and platforms. "Until now, developer innovation has been stifled by the barriers payment systems impose," said Scott Thompson, president of PayPal, in a statement.   UPS Q2 revenue dips nearly 17% Cara Wood July 24, 2009 International shipping company UPS reported a 16.7% decline in revenue to $10.83 billion for its second quarter ending June 30, down from $13 billion in Q2 2008. Price reduction due to lower fuel charges, as well as the global recession, were cited as the root causes for the company's under performance.   Valassis awarded $300 million in suit against News America Marketing Chantal Todé July 24, 2009 Media and marketing services company Valassis has been awarded $300 million for compensatory damages in its lawsuit against News America Marketing, a subsidiary of News Corporation. Valassis originally filed the action in the State of Michigan Wayne County Circuit Court on March 9, 2007, claiming unfair competition and tortious interference by News America Marketing. The jury's verdict found News America Marketing liable for both counts.   Editorial: Service companies should take this time to focus Carol Krol July 27, 2009 The domino effect of squeezing budgets means some businesses won't survive and others will require radical change. Direct marketers still need to sell products, get people to Web sites to plunk down the plastic and induce them to pick up the phone and order away.   Info Refinery gets Forester lists July 24, 2009 The Information Refinery has been named list manager for a set of lists from Forester Media. These include Distributed Energy Magazine, Erosion Control Magazine, Grading and Excavation Contractor Magazine, MSW Management Magazine, Stormwater Magazine, and Water Efficiency Magazine Postal and Email Files.   From the Print Edition FedEx bets on long-form Web video Carol Krol FedEx Corp. last week launched an offbeat ad campaign with agency BBDO targeting small businesses, with online video as its centerpiece.   Publications shift ad focus away from print Lauren Bell In a sign of the hard times faced by print businesses today, two major newspaper companies, the New York Times Co.-owned Boston Globe Media and Washington Post Co., have launched new business divisions that are decidedly not focused on ink and paper.   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases VIVA Energetic Hispanic Shoppers New list — VIVA Energetic Hispanic Shoppers — Amerilist — This file contains young adult Hispanic consumers. They have been responsive to offers such as electronics, catalogs, credit cards, auto and communications.   Federal Contractor Sales & Marketing Managers New list — Federal Contractor Sales & Marketing Managers — GreatLists.com — This file contains executives and managers in corporations, partnerships, nonprofit organizations, educational institutions and state and local governmental agencies who are responsible for government sales and marketing.   Oreck Retail Buyers New list — Oreck Retail Buyers — Media Horizons — This file contains buyers of the Oreck XL power team line of vacuum systems, the new Oreck HALO vacuum, accessories and air purifiers. These are mail, DRTV and Internet-sold shoppers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards.  Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

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