iMedia Agency Summit Coverage - Day 1

THIS ISSUE: Articles | Photos Event Coverage Day One Austin, Texas | May 17-20, 2009 Subscribe | View online

Blurring Lines: Conquering Converging Media ARTICLES How marketers can leverage the semantic web If you think semantic is the same as contextual, think again. Here's what you need to know about harnessing the power of words online. Buyers vs. sellers: Pet peeves explored There's no shortage of tension that exists between the buy and sell sides of digital media. Check out what these agencies and publishers had to say when asked to describe their greatest frustrations in dealing with the other side. BLOG POSTS A Big Thank You For The Sponsor Presos At iMedia Austin First, as an attendee of iMedia, I want to send a shout out to the many companies that make this excellent series of events possible throughout the year.But I want to thank you for more than that... GALLERY More photos     Mike Rosner, SVP Global, EyeWonder Jeff Rosenblum, Founding Partner, Questus Stu Libby, Account Executive, DoubleClick   Advertisement     Mark your calendar   All events » Brand Summit June 7-10, 2009 Colorado Springs, Colorado Summit info Request invitation Entertainment Marketing Summit June 25, 2009 Beverly Hills, California Event info Request invitation ad:tech Chicago September 1-2, 2009 Chicago, Illinois Summit info   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Sean Black VP of Sales at Trulia See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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DMNews' Digital Insider: IAB releases Social Advertising Best Practices

May 12, 2009 Check out DMNews on your smartphone Advertisement Secure Payment Solutions for E-Tailers Worldwide In today's economic climate, stability should be a driving force behind all your decisions. With more than 20 years of experience, our longevity and stability makes us a recognizable name in the payments industry, while the strength of our ownership gives your business a solid foundation to move forward in these challenging times. Please click here for more information. Latest News Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   IAB releases Social Advertising Best Practices Nancy Kearney May 18, 2009 The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.   Gloves off: Is paid blogging ethically sound? May 18, 2009 The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on both sides.   Publishers continue to grow digital output Lauren Bell May 13, 2009 Digital initiatives continue to gain traction among traditional print publishers — and among readers — according to new research from the Magazine Publishers of America (MPA). The MPA reports that consumer magazines released 76 new digital initiatives in the first quarter of 2009 — 10% more than in Q1 last year.   Inside Digital Dealerships and franchises face unique search marketing challenges Sharon Goldman May 18, 2009 When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.   Opinion The new targeting: Combining user profile and interaction data for more effective engagement Naj Kidman May 18, 2009 Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online March 30, 2009 The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Dan Yomtobian, CEO, ABCSearch Should CPA replace your CPC model? May 18, 2009 The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved. On the surface, CPA makes a lot of sense, especially for an advertiser. Who wouldn't want to invest in a plan where you only pay for advertising if and when a customer actually buys something?
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Potter likes USPS' chances despite recession: NPF

May 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Potter likes USPS' chances despite recession: NPF Lauren Bell May 18, 2009 Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties.   IAB releases Social Advertising Best Practices Nancy Kearney May 18, 2009 The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.   Curiosity on summer sale reigns at NPF Lauren Bell May 18, 2009 A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter.   Disney launches new e-commerce site Chantal Todé May 19, 2009 Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience   Startup Mediacy offers ads on magazine cover wraps Nathan Golia May 18, 2009 Mediacy, a startup launched May 1 from out-of-home ad veteran Michael Gitter, offers advertisers a way to target consumers by wrapping ads around magazines that are then given to different venues. In addition to wrapping the covers, ads can be placed inside the magazines using a proprietary technique.   Statlistics gets MOMA Design Store Catalog lists May 18, 2009 The Museum of Modern Art Design Store Catalog has chosen Statlistics for list management. This list was previously represented by Millard.   In This Week's Print Edition Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   New Toyota Prius push looks to reach masses Lauren Bell May 15, 2009 Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.   Web Weekly Problem Solver: "How can I integrate social media with my e-mail marketing program?" May 15, 2009 The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Sci-Fi Magazine May 19, 2009 New list — Sci-Fi Magazine — JG Communications Inc. —This file contains readers of Sci-Fi Magazine, which features reviews on the latest sci-fi films, books and TV shows. These subscribers are excellent prospects for offers such as books and book clubs, magazine subscriptions, memberships, associations, catalogs, general merchandise, collectibles, computer software and many more. Fifty-three percent are married, average age 33, 80% employed, 54% attended/graduated college, 74% own a personal computer, average net worth $189,783, and have an average 12 month direct mail/phone order purchase of $490.   Senior Shoppers from The Senior Source May 19, 2009 New list — Senior Shoppers from The Senior Source — Amerilist — This file contains seniors who are active consumers. These senior shoppers use their credit cards for a wide variety of. Travel, products for children, investment offers, fundraisers, and health products are only a small sample of the goods and services for which these seniors shop.   Facebook International Database May 19, 2009 New list — Facebook International Database — Wall Street List — This file contains business owners that have listed their business on Facebook. Suggested usage includes online advertising offerings or any other promotion geared toward business owners. This file is 70% male.   Scuba Diving May 19, 2009 New management — Scuba Diving — Lake Group Media — This file contains subcribers to Scuba Diving, a Bonnier publication. Average age of these subscribers is 48; average household income is $135,374. They take, on average, seven diving trips per year.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.