DMNews: Potter likes USPS' chances despite recession: NPF

May 19, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Potter likes USPS' chances despite recession: NPF Lauren Bell May 18, 2009 Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties.   IAB releases Social Advertising Best Practices Nancy Kearney May 18, 2009 The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.   Curiosity on summer sale reigns at NPF Lauren Bell May 18, 2009 A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter.   Disney launches new e-commerce site Chantal Todé May 19, 2009 Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience   Startup Mediacy offers ads on magazine cover wraps Nathan Golia May 18, 2009 Mediacy, a startup launched May 1 from out-of-home ad veteran Michael Gitter, offers advertisers a way to target consumers by wrapping ads around magazines that are then given to different venues. In addition to wrapping the covers, ads can be placed inside the magazines using a proprietary technique.   Statlistics gets MOMA Design Store Catalog lists May 18, 2009 The Museum of Modern Art Design Store Catalog has chosen Statlistics for list management. This list was previously represented by Millard.   In This Week's Print Edition Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   New Toyota Prius push looks to reach masses Lauren Bell May 15, 2009 Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.   Web Weekly Problem Solver: "How can I integrate social media with my e-mail marketing program?" May 15, 2009 The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Sci-Fi Magazine May 19, 2009 New list — Sci-Fi Magazine — JG Communications Inc. —This file contains readers of Sci-Fi Magazine, which features reviews on the latest sci-fi films, books and TV shows. These subscribers are excellent prospects for offers such as books and book clubs, magazine subscriptions, memberships, associations, catalogs, general merchandise, collectibles, computer software and many more. Fifty-three percent are married, average age 33, 80% employed, 54% attended/graduated college, 74% own a personal computer, average net worth $189,783, and have an average 12 month direct mail/phone order purchase of $490.   Senior Shoppers from The Senior Source May 19, 2009 New list — Senior Shoppers from The Senior Source — Amerilist — This file contains seniors who are active consumers. These senior shoppers use their credit cards for a wide variety of. Travel, products for children, investment offers, fundraisers, and health products are only a small sample of the goods and services for which these seniors shop.   Facebook International Database May 19, 2009 New list — Facebook International Database — Wall Street List — This file contains business owners that have listed their business on Facebook. Suggested usage includes online advertising offerings or any other promotion geared toward business owners. This file is 70% male.   Scuba Diving May 19, 2009 New management — Scuba Diving — Lake Group Media — This file contains subcribers to Scuba Diving, a Bonnier publication. Average age of these subscribers is 48; average household income is $135,374. They take, on average, seven diving trips per year.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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