DMNews' Digital Insider: IAB releases Social Advertising Best Practices

May 12, 2009 Check out DMNews on your smartphone Advertisement Secure Payment Solutions for E-Tailers Worldwide In today's economic climate, stability should be a driving force behind all your decisions. With more than 20 years of experience, our longevity and stability makes us a recognizable name in the payments industry, while the strength of our ownership gives your business a solid foundation to move forward in these challenging times. Please click here for more information. Latest News Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   IAB releases Social Advertising Best Practices Nancy Kearney May 18, 2009 The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.   Gloves off: Is paid blogging ethically sound? May 18, 2009 The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on both sides.   Publishers continue to grow digital output Lauren Bell May 13, 2009 Digital initiatives continue to gain traction among traditional print publishers — and among readers — according to new research from the Magazine Publishers of America (MPA). The MPA reports that consumer magazines released 76 new digital initiatives in the first quarter of 2009 — 10% more than in Q1 last year.   Inside Digital Dealerships and franchises face unique search marketing challenges Sharon Goldman May 18, 2009 When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.   Opinion The new targeting: Combining user profile and interaction data for more effective engagement Naj Kidman May 18, 2009 Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online March 30, 2009 The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Dan Yomtobian, CEO, ABCSearch Should CPA replace your CPC model? May 18, 2009 The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved. On the surface, CPA makes a lot of sense, especially for an advertiser. Who wouldn't want to invest in a plan where you only pay for advertising if and when a customer actually buys something?
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